Home / Knowledge / News / Fashion / Demand grows for Brazilian fashion international fairs
Demand grows for Brazilian fashion international fairs
01
Oct '08
An appreciated real and an ocean of distance were no obstacles for the 46 Brazilian companies that participated in the main summer fairs in France through Texbrasil, a program to leverage the country's textile and apparel products, developed by the Brazilian Textile and Apparel Industry Association (ABIT) in partnership with Brazil's Trade Investment and Promotion Agency (Apex-Brasil).

In comparison to 2007, despite the little encouraging macroeconomic scenario for the sector, the number of participating companies grew 63% and projected business volume 50% at two of the main international fairs for Brazilian fashion.

Brazil, which is naturally already a reference in beachwear, stood out at Mode City Paris, the largest event in Europe for beachwear, fitness and lingerie. And at Prêt-à-Porter Paris, another of the largest business fairs for apparel on the old continent, Brazilian companies also gained market driven by the concept of sustainability.

“While circulating through the French fairs, I noticed that buyers from different countries sought Chinese products when they wanted price; they visited Italian companies in search of design and brand, but when they came to our companies they were focused on ethical products, with social and environmental responsibility.

Brazil transmits this image of multiple ecosystems, an abundance of flora and fauna, 8 thousand kilometers of beach, and a happy and proud country with its own cultural blend. This image of sustainability has been yet another differential for Brazilian fashion,” explains Rafael Cervonce, Texbrasil director.

Mode City – Bikinis: Brazil's cup of tea:
Eight years ago, Texbrasil decided to stake the Brazilian flag in the most important territory of beach and lingerie fashion in the world, Mode City Paris (previously known as Lyon Mode City).

Until then, half a dozen Brazilian business owners had already made a few incursions there on their own. With the support of Apex-Brasil, ABIT gathered a larger number of companies and realized that, in terms of bikinis, Brazil ruled the beach, and it began to take charge.

Today, 21 companies participated in the last edition of Mode City, held September 6-8, with the right to a Brazilian fashion show on Independence Day, which was applauded by the foreign press, buyers and even competitors.

It was one of Brazil's best participations and the exhibiters calculate sales of around US$ 1.038 billion over the next 12 months. “Our participation was very good, because we have a representative in France who stayed at the stand the entire time, and there is nothing like having someone who speaks the country's language.

We were able to sign a three-year contract with monthly production to France. Israel also got in touch with the factory and placed an order, as did other countries,” celebrates Beatriz Dockhom, of Bia Brazil. The results were surprising even for those who went for the first time.


Must ReadView All

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Courtesy:  Vishal Banik on Unsplash

Textiles | On 21st Sep 2018

Pakistan's textile exports up 3.72% in July-August 2018

The value of textile and garment exports from Pakistan increased 3.72 ...

Interviews View All

Smith Vaghasia, Sanado India

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Top executives, Fabric manufacturers

Top executives
Fabric manufacturers

Domestic manufacturers would get an edge over imported products

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Harsh Shah,

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Ayyappa Nagubandi, Broadcast Wearables Pvt Ltd

Ayyappa Nagubandi
Broadcast Wearables Pvt Ltd

Hyderabad-based Broadcast Wearables has come up with the country's first...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Hemant & Nandita, Hemant & Nandita

Hemant & Nandita
Hemant & Nandita

The designer duo of Hemant &amp; Nandita are known for being inspired by...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search