Satisfactory results in NY & LV in spite of current climate

01 Oct '08

4 min read

Two weeks after CURVENY New Yorks successful second edition, CURVENV Las Vegas registered an increase of 15% in the number of buyers over last years August session.

Considering the economic context and the fact that CURVENV Las Vegas was only its 4th edition (First session took place in February 2007), the results are good. 2, 249 lingerie and fashion buyers shopped CURVENV between Monday, August 24 and Wednesday, August 27 in the elegant setting of the Venetian.

Buyers with limited time on hand and restricted budgets find at CURVENV the best content and quality environment they can get west of the Mississippi.

It is also the only show of importance in Las Vegas exclusively dedicated to swimwear and lingerie and many new buyers were attracted by the quality and depth of the current offerings.

225 quality brands of fashion lingerie: Leading brands with an international reputation such as Calvin Klein, Donna Karan, Felina, Wacaol, le Myst, Lejaby, Carole Hochman, Betsey Johnson, On Gossamer, Prima Donna, Va Bien, Panache, Natori, Marlies Dekkers, Hanky Panky, Cosabella , Diesel, Prima Donna , The Eveden Group ( Freya, Goddess), Natori, Huit, Barbara, Princesse tam. tam, Hanro in addition to the designers brands selected by Boutique Lingerie.

Boutique Lingerie upscale offerings included Janet Reger Couture, Patricia Fieldwalker, Chiarugi, Pfiff, Hope, P. Jamas, Pluto, Wacoal, Christine Vancouver, Claire Pettibone and Classy Bride among others.

Among independent retailers, online stores, department stores that showed up to shop the Spring-Summer 2009 collections, it is worth noting the presence of majors such as DILLARDs, NORDSTROM as well as top specialty stores such as A Tropical affair (CA), Allure (HI), Azucena Lingerie (WA), Bare Basics (BC), Bella Donna Boutique (MT), Belle Fleur (WA), Bliss NY, Coquette (LA) and many more.

California scored the largest share of visitors (31%), followed in decreasing order by Texas, Florida, Illinois and NY.

15% of the total number of buyers came from overseas, primarily Canada with a contingent of over 100 specialty stores.

They also came from Australia, Japan and Russia. European retailers from UK, Belgium, Germany, France, Italy and Spain visited attracted by the favorable dollar rate as well as new American designers in search of trends and useful contacts.

Exhibitors expressed satisfaction with the stores caliber, the number of new customers, the volume of orders taken, the promising leads and they all are quite optimistic about their prospects.

A majority of the brands present choose to participate both in CURVENY and CURVENV because each show caters to a different audience (with minimal overlap between both shows).

All brands are planning to show at CURVE in 2009 because it provides the perfect format to meet the maximum customers in the least amount of time.

Seminars were very wellattended. Le Myst fitting seminar on Monday, August 25, was a success, retailers received a fitting certificate attesting to the training received at CURVENV. The Eveden swimwear seminar on August 26 introduced buyers to the growing Cup Sized Swimwear Category.

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