Home / Knowledge / News / Fashion / vfish clothing line thrives despite industry-wide economic hardships
vfish clothing line thrives despite industry-wide economic hardships
Oct '08
An elegant, contemporary women's clothing line has recently launched its operations in Chicago. vfish, a label that prides itself on being up on the current, cutting-edge styles, provides women with endless fashionable options at affordable prices.

During a time when small businesses, boutiques, and designers are downsizing or closing, the vfish brand has grown their distribution to over 360 specialty women's boutiques nationwide within 12 months.

With only a vision and no formal design or fashion experience, ex-New York Bronx schoolteacher Mandy Moise and her entrepreneur husband, Tal Moise, who oversees vfish's strategic direction, relocated from New York to Chicago to launch vfish in August 2007.

The focus was clear: encompass the essence of femininity through current, cutting-edge styles delivered with the highest quality at a reasonable price.

Launching a business in an economic downturn led vfish founders to build their strategy based on the buying behaviors of consumers during past recessions.

Mandy Moise states, "vfish delivers a high-quality product and serves as a lower-priced style for higher-end boutiques and reasonably priced style for lower-priced boutiques." The strategy has allowed vfish to experience growth in multiple markets.

Tal Moise states, "Customer service has been a key element in our growth; we take great efforts to ensure that clients view us as their partner.

Additionally, the industry as a whole has noticed that buying trends among specialty boutiques have changed in this economy.

Rather than purchasing products 4-6 months in advance, boutique owners now prefer a just-in-time approach to managing their inventories. Careful planning has allowed vfish to meet these demands of our boutique clients."

"In a city where the fashion scene is still emerging, vfish has found many great Chicago resources," says Mandy. "With multiple schools of design based in the city, there are several young and talented aspiring designers, however, there is a limited number of clothing lines in which these students can learn the business."

vfish is constantly evolving to suit a variety of lifestyles and wardrobe needs. From classically elegant silk dresses to everyday versatile knit dresses and sporty chic outerwear, each season the brand interprets the latest trends and adds their own touch to create a signature look at an affordable price. As a tribute, each piece is symbolically named after a woman in the designer's life.


Must ReadView All

UK, EU agree to take more time for Brexit deal

Textiles | On 19th Oct 2018

UK, EU agree to take more time for Brexit deal

After an ongoing Brexit summit produced no tangible results, European ...

Courtesy: Pexels

Textiles | On 19th Oct 2018

US announces intent for trade deals with Japan, EU, UK

US Trade Representative Robert Lighthizer recently notified the...

Courtesy: Turtle Limited

Fashion | On 19th Oct 2018

'We are trying to imbibe multi-utility factor in menswear'

Turtle Limited, a leading Indian brand in menswear fashion, is trying ...

Interviews View All

Cindy McNaull, Cordura

Cindy McNaull

We have broad range of options in durable fabrics

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Marazban F Velati, Sutlej Textiles & Industries limited

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Karl Zelik, Vanderbilt University

Karl Zelik
Vanderbilt University

A team of engineers at the Vanderbilt University has designed a smart...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Robert Brunner, Devereux

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search