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Alberto Culver completes Noxzema acquisition
02
Oct '08
Alberto Culver Company announced that it had closed the transaction to acquire the worldwide rights and trademarks to the Noxzema skin care brand from The Procter & Gamble Company, which includes the existing business in the United States, Canada and portions of Latin America.

Procter & Gamble will continue to operate its existing Noxzema shave care, antiperspirant/deodorant, body wash and body soap business in portions of Western Europe.

Alberto Culver Company manufactures, distributes and markets leading beauty care products including TRESemme, Alberto VO5, Nexxus and St. Ives in the United States and internationally.

Several of its household/grocery products such as Mrs. Dash and Static Guard are niche category leaders in the U.S.

It is also the second largest producer in the world of products for the ethnic hair care market with leading brands including Motions and Soft & Beautiful.

Alberto Culver Company


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