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Touchstone transitions to fully finished Crystallized jewelry

Oct '08
Touchstone Crystal announces an official transition to fully finished jewelry made with Crystallized - Swarovski Elements. Previously, Touchstone Crystal, a direct selling jewelry company and member of the Swarovski Group, had been operating in a do-it-yourself party structure.

“We are excited to make the shift to fully finished jewelry,” says Robert Burns, Director of Sales & Marketing for Touchstone Crystal. “The Crystallized - Swarovski Elements label on all of our products is a testament to the quality crystal products we design and produce.” Crystallized is the brand name for all loose crystal elements by Swarovski, the world's largest leading producer of precision-cut crystal.

With the re-launch of the brand, Touchstone Crystal is actively seeking passionate consultants to join the new Touchstone Crystal team. During these tough economic times, Burns adds that now may be the best time of all to sign on with Touchstone Crystal.

“Direct Sales is actually enjoying a boom in business right now,” Burns says. “People are looking for ways to increase their cash flow and direct sales can help make that possible. Touchstone Crystal offers freedom, flexibility, and financial rewards as well as beautiful, quality jewelry.”

Burns offers tips on how to begin a successful direct selling career:
• Check to see if the company is a member of the Direct Selling Association (DSA). Membership indicates that the company adheres to a certain Code of Ethics, which is designed to protect consultants and consumers.
• Choose a business that appeals to you personally, whether its jewelry, cookware, or beauty products. There are a variety of direct selling companies in the marketplace now. It is important that you believe in and care for the products you are selling.
• Select a business with a product offering that you feel is fairly priced.
• Seek out a company with a reasonable earnings structure. We all know the old adage, 'If it sounds too good to be true, it probably is!' High earnings are certainly possible with hard work, but keep in mind that sales and your ultimate income are a direct result of the work YOU put in.
• Look for a company with a low initial investment. Most Direct Selling companies to not require large amounts of money to get started.

Touchstone Crystal

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