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ATR 'Talkin Krazy' performance basketball footwear launched

Oct '08
Want to tell everyone what your game is all about without saying a word? Now you can. Reebok launches its new ATR 'Talkin Krazy' performance basketball footwear, available exclusively at Champs Sports stores.

Reebok has taken “talking trash” to a whole new level with these kicks. The Reebok ATR 'Talkin' Krazy' footwear features a dry-erase upper that allows you to write your favorite message directly on the kicks. The Talkin Krazy is sold with a dry erase marker, so it can easily wipe clean to start again. The skills to back up the talk… sold separately.

To support the launch of the ATR Talkin Krazy, Reebok and Champs Sports are teaming up on a national marketing campaign that incorporates retail, print and digital advertising. The digital campaign is highlighted on the new microsite, Talkin Krazy.

“For as long as there have been basketball kicks, people have been writing on them, but now the Talkin Krazy gives consumers the freedom to express themselves in countless ways,” said John Lynch, Vice President of U.S. marketing for Reebok. “We are excited to work with Champs Sports on such a ground-breaking footwear launch.”

“We are always looking for new and creative ways to generate excitement for our product offerings,” said Rob Brodersen, Vice President of Marketing, Champs Sports. “Reebok's 'Talkin Krazy' line of footwear perfectly blends technology with innovation resulting in a performance shoe that celebrates our customer's individuality.”

Reebok International Ltd

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