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Evian Natural Spring Water goes glam with Jean Paul Gaultier

07
Oct '08
Fashion designers know that the key to a good collection combines the reinvention of ideas with underlying signature qualities and Evian Natural Spring Water is keeping to these same ideals with the release of the newest addition to its designer collection.

Remaining true to tradition, Evian has once again partnered with an internationally acclaimed French designer to produce two unique and exclusive creations for 2009, the Evian Pret-a-Porter Bottle and the Evian Haute Couture Bottle by Jean Paul Gaultier.

The Evian Pret-a-Porter, or ready-to-wear, Bottle by Jean Paul Gaultier possesses a style that is classic, yet modern all at once.

Adorned with a pattern of interlocking snowflakes, the bottle recalls the crisp, icy mountain tops of the French Alps from which Evian Natural Spring Water is derived.

Magnified by a unique color so much known to Gaultier, the majestic blue of the oversized logo and the understated print of the designer's name offers a subtle reminder of a stylish mariner, a mariner that could so easily be found on the shores of Lake Geneva, which the town of Evian borders.

In addition to the Evian Pret-a-Porter Bottle, Gaultier introduces a celebration of the essential with the Evian Haute Couture Bottle.

Only seven of the Haute Couture Bottles will be released worldwide, with these few exclusive carafes travelling around the globe to be exhibited at select locations.

Through an astonishing and sublime collection, Gaultier reminds us that pure water is rare and precious, something to be celebrated, which is why this collection of cylindrical masterpieces will then be auctioned off with the proceeds going to the Evian Water Protection Institute, which restores and maintains wetlands across the globe.

"Jean Paul Gaultier has consistently pushed the boundaries of fashion. He is revolutionary in his craft, yet always maintains an air of elegance and class in his designs," said Jeff Caswell, Vice President of Marketing for Evian North America.

"In this regard, Gaultier was the perfect fit for Evian. Gaultier has transcended the runways of France to become a household name worldwide, much in the same way that Evian has expanded its presence throughout the globe, ascending from a natural spring water in the French Alps enjoyed by the locals to being one of most favored drinking waters on earth."

Both the Evian Pret-a-Porter Bottle and the Evian Haute Couture Bottle by Jean Paul Gaultier made their global debut to the world in Paris, France during one of the world's most glamorous events, Paris Fashion Week.

Hosted by Jean Paul Gaultier himself, the fete took place on October 4. The Evian Pret-a-Porter Bottle is now available for consumers around the US to pre-order at ShopEvian.com.

Upon official release stateside, this bottle will be available at the country's hottest restaurants, hotels and nightclubs. At this time, the Evian Haute Couture Bottle will begin its journey around the globe.


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