Interviews
News Flash
Ladieswear segment sales up at N Brown Group
08 Oct '08
5 min read
Products
All product groups have contributed to the sales growth. Ladieswear sales have risen by 9% to £182m. This growth was helped by good sales from the introduction of more branded lines and ranges from celebrity designers such as Caryn Franklin. In addition we saw the weather influence the ladieswear sales mix with significant increases in sales of knitwear and outerwear.
Menswear sales were exceptional, up by 24% to £26m, due to a good second season for Jacamo (which sells branded clothing in larger sizes), as well as continuing success with our Premier Man, Southbay and sportswear ranges. Footwear sales increased by 3%, despite a second successive wet summer which depressed the sales of sandals.
Home and leisure sales were up by 23% to £81m, representing 25% of total sales. This growth was the result of a number of initiatives coming to fruition: the more contemporary ranges were promoted in many more of the younger customers' catalogues, we launched the all year round Brilliant Gifts website and catalogue, and we continued to see our core customers updating their televisions and personal computers.
Channels
The rapid switch from telephone to online ordering has continued during the period. Telephone orders were level with last year but online sales grew by 45% to £106m and now represent 33% of total revenue. This increase is due to a growing proportion of our new customers being recruited online, significant improvements to the functionality of our websites in terms of appearance and ease of use, together with an expansion in the number of products exclusive to our online channel and increased promotional activity on the home pages, as well as through our regular email campaigns.
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All product groups have contributed to the sales growth. Ladieswear sales have risen by 9% to £182m. This growth was helped by good sales from the introduction of more branded lines and ranges from celebrity designers such as Caryn Franklin. In addition we saw the weather influence the ladieswear sales mix with significant increases in sales of knitwear and outerwear.
Menswear sales were exceptional, up by 24% to £26m, due to a good second season for Jacamo (which sells branded clothing in larger sizes), as well as continuing success with our Premier Man, Southbay and sportswear ranges. Footwear sales increased by 3%, despite a second successive wet summer which depressed the sales of sandals.
Home and leisure sales were up by 23% to £81m, representing 25% of total sales. This growth was the result of a number of initiatives coming to fruition: the more contemporary ranges were promoted in many more of the younger customers' catalogues, we launched the all year round Brilliant Gifts website and catalogue, and we continued to see our core customers updating their televisions and personal computers.
Channels
The rapid switch from telephone to online ordering has continued during the period. Telephone orders were level with last year but online sales grew by 45% to £106m and now represent 33% of total revenue. This increase is due to a growing proportion of our new customers being recruited online, significant improvements to the functionality of our websites in terms of appearance and ease of use, together with an expansion in the number of products exclusive to our online channel and increased promotional activity on the home pages, as well as through our regular email campaigns.
Click here to view more:
N Brown Group plc
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