Home / Knowledge / News / Fashion / Living Proof launches No Frizz

Living Proof launches No Frizz

08
Oct '08
Living Proof, a technology-based beauty company from Cambridge, Massachusetts, announced its first product introduction, No Frizz a line of silicone-free, frizz-eliminating hair products based upon entirely new science developed by the company.

The Living Proof team of scientists is led by Dr. Robert Langer, founder of Langer Labs and an Institute Professor at MIT.

Founded by Dr. Langer, one of the world's top biomedical scientists, and Polaris Venture Partners, a venture capital firm with an extraordinary 25-year track record of business development, Living Proof stands to revolutionize the beauty industry.

Its unique approach to the category is to launch breakthrough hair and skin products with newly-invented materials that work dramatically better than anything else in the market.

"We saw most of the industry using the same basic ingredients and spending millions to try to differentiate their largely similar products," explained Jon Flint, co-founder of Polaris Venture Partners.

"Our point of difference is to approach beauty problems from an outsider's perspective, using the resources you would typically find in a venture-backed bio-pharma startup."

To achieve their vision, Living Proof assembled a scientific team with experience outside of beauty that could break new ground, without any preconceived notions of what could and could not be done.

This team spent more than three years assessing new molecules that have been used in the past in medical applications, but never in the beauty industry.

The scientists, with guidance from industry veterans and business experts, created products that push beyond existing limits to change how we think about beauty.

With its first launch, No Frizz, Living Proof utilized the expertise of Langer Labs with the discovery of a new molecule, PolyflouroEster.

The molecule is smaller than traditional frizz-fighting ingredients, allowing it to provide a superior and extremely thin humidity barrier while reducing surface friction, thus blocking the two main causes of frizz.

No Frizz's optimized formula efficiently delivers PolyflouroEster to the surface of the hair in one smooth, perfect layer, devoid of any extraneous additives, making it the most effective, efficient and lightweight frizz-fighter available in the market.

Dr. Langer, whose breakthroughs in advanced drug delivery systems have had a significant impact on fighting diseases and who has been awarded some of the most prestigious prizes in medicine, considers his work for Living Proof yet another extension of his expertise.

"While much of what we do is applied to medicine, the technologies can really be applied to any area," said Dr. Langer.

"Our thinking is that if we can find solutions for some of the toughest medical challenges, we should certainly be able to cure frizz."

Living Proof is a problem/solution-oriented company, and with its first introduction, it is already able to cross frizz off its list of problems.


Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Technical textiles industry moving back to Europe

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Dinaz Madhukar, DLF Emporio and DLF Promenade

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Gagan Gulati,

Gagan Gulati

PG Silk Mills Private Limited had a humble start with a hand-dyeing unit....

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search