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Tanishq unveils the hi-end 'ALEYA' collection

Oct '08
Antique jewellery is desirable because of its age, rarity, condition, utility and other unique features. It is also a symbol of highest social stature and has been an alluring embellishment of women for ages. Tanishq, known for its product innovation and design expertise, announced the launch of their exquisite "Aleya" Collection, a range of hi-end diamond jewellery set in 22k gold.

Aleya, which means "to rise or ascend" in Hebrew or "highborn or of the highest social standing" in Arabic, is a mixture of polki or uncut diamond and semi-precious stones like rubies and tourmalines set in 22k gold with an open setting. The open setting makes the jewellery lighter to wear besides bringing to life, the sheer grandeur of these raw diamonds.

These products, which are originally crafted in Gujarat, does not contain any additives like wax etc and hence no hidden costs and gives a look of antique diamonds with difference. The uncut diamonds are usually not covered with gold behind, reflecting more light and hence sparkles.

Talking about the collection, Ms Sangeeta Dewan–Head Design Studio, Tanishq said, "We at Tanishq aim at offering the best and the latest design in line with the existing trends. Aleya Collection from Tanishq is designed keeping in mind the demand for variations in diamond jewellery and also a requirement for the forthcoming wedding season. We have about 150 designs ranging from neckwear, earring, finger ring etc. that is crafted using uncut diamonds and semi-precious stones."

The Aleya collection will be available at 50 Tanishq's stores across all major metros and select tier-II cities.

Tanishq jewellery, from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires.

Tanishq, India's only national jeweller offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 112 exclusive boutiques in 75 cities, making it India's first and largest jewellery retail store chain.


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