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Shantanu & Nikhil to showcase 'Serenity' with Fiama Di Wills at WIFW
10
Oct '08
The Spring Summer '09 edition of the Wills Lifestyle India Fashion Week has Fiama Di Wills, ITC's premium range of personal care products as the Associate Sponsor. Shantanu and Nikhil, India's leading designer duo have partnered with Fiama Di Wills to showcase a special collection at WIFW.

Titled 'Serenity', the collection weaves itself around the story of a woman in the cold mountains of death, thereby bringing life to them with her power of innocence and belief that all is one with nature. The collection sees very strong and dramatic shapes with unforgiving and surprising twists of drape, colour, belts and fabrics.

Inspired by the barren landscape of Ladakh, there is an ode to the topography of the lunar rock and mountain formations that truly mark the very essence of its unforgiving terrain existence. In the time of global warming and confused weather patterns, this is one collection that goes beyond the mere seasonal in its feel and aesthetics.

Inspired by the aerial and ground view of Ladakh, the collection emulates the colour patterns of the landscape in all aspects. Splashes of Cerulean blue, the colour of the sky and the mystical lakes of the land bring relief to the unremitting cement greys and blacks teamed with natural plaster whites.

An exclusive luxury lounge, Salon Di Wills offers an oasis at the venue. Open to the public by appointment only, the salon is a spot for relaxation and rejuvenation. Guests can relax and unwind at the Salon over refreshing drinks while they get a relaxing massage or hair styling done by specialists.

Speaking on the association with India's largest fashion event, Sandeep Kaul, Chief Executive Personal care Products, ITC Ltd said, “For us the sponsorship platform is designed to engage our consumers with our premium range of products, in an evocative manner.

Our association with Shantanu and Nikhil is a perfect fit and a simple decision given their stature in the designing community and their unique style. In addition to the Fiama Di Wills Finale, Shantanu and Nikhil will also play a significant role in designing the key looks that we present for the season at Salon Di Wills

On their association, Shantanu and Nikhil said, “Fiama Di Wills is a young, urban brand with an edgy cool attitude to it. In that respect, there is a perfect brand fit between the two. Besides, both Fiama Di Wills and us have taken upon themselves to make an Indian woman look as beautiful and effervescent as can be, thereby making the association that much more meaningful.”

Shantanu and Nikhil present 'Serenity'- Spring-Summer '09
A story of a woman in the cold mountains of death, thereby bringing life to them with her power of innocence and belief that all is one with nature. The collection sees very strong and dramatic shapes with unforgiving and surprising twists of drape, colour, belts and fabrics. Inspired by the barren landscape of Ladakh,there is an ode to the topography of the lunar rock and mountain formations that truly mark the very essence of its unforgiving terrain existence.


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