Home / Knowledge / News / Fashion / Damas launches Diwali jewellery collection

Damas launches Diwali jewellery collection

Oct '08
Adorn yourself with fabulous jewels this Diwali and win instant rewards as Damas, the leading international jewellery retailer in the Middle East, kicks off its special Diwali campaign. The grand promotions will commence on October 11 and will last until October 31, 2008, covering 50 participating Damas 22 shops across the UAE and select outlets in Oman, Bahrain, Qatar and Kuwait.

Buy stunning gold jewellery worth AED1,500 from participating Damas outlets and you automatically walk away with an exquisite silver pearl necklace for free. Purchase gold jewellery worth AED3,500 and AED7,000, and you get a gold pearl necklace and a gold pearl necklace and earrings set, respectively.

For diamond lovers, every purchase of diamond jewellery worth AED 1,500 comes with a free gold pearl necklace. Buy diamond jewels worth AEDD3,500 and AED7,000 and you receive a gold pearl necklace and earrings set and Damas his/hers diamond watch set, respectively. Increase your diamond jewellery purchase to AED15,000 and you receive both gold pearl necklace and earrings set and his/hers Damas diamond watch set for free!

Tawhid Abdullah, Managing Director of Damas commented: “We extend our warmest greetings to the region's Indian community as we welcome Diwali. Design superiority and production innovation have allowed us to build distinct in-house brands that demonstrate the many possibilities of gold and reflect aspirations of their intended audiences. Jewellery and personal adornment play an important role in keeping traditions alive and our extensive range of products allows us to connect to our Indian clientele on this special occasion.”

Rounding up Damas' exciting treats during the Festival of Lights is the launch of the Diwali Masterpiece Set in gold and diamond editions. The gold masterpiece set is made from pure 22kt gold. Handcrafted and casted in Turkey, the alluring set combines glossy and matte finishes and is accentuated by coloured stones and zirconiums. The diamond masterpiece set, on the other hand, features sparkling round brilliant diamonds set in 18kt yellow gold. The prongs of each piece are polished with white rhodium, complimenting the brilliance of the diamonds.

Damas showcases some of the finest jewels crafted in gold – a unique material given its warm glow. Embellished with precious and semi-precious stones, these exclusive creations represent Damas' prowess in working with the yellow metal, a hallmark that has made the century-old company an institution in the realm of jewellery.

Signature collections such as Nakshatra, Legacy, Tanisqh, Harmony, and Asmi have created a steady following among expats especially jewellery lovers from the Sub-Continent due to their originality and exquisite details. They offer a wide range of jewels to meet diverse tastes and budgets – from modern lightweight pieces ideal for daily wear to ornate traditional adornments for weddings and festivals.

Shop at any of the participating Damas 22 shops this Diwali and take home instant gifts for you and your loved ones.


Interviews View All

Amardeep Singh, Orient Craft

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Poojaa Kumar Deepak, Zeven

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

Cindy McNaull, Cordura

Cindy McNaull

We have broad range of options in durable fabrics

Simon Daplyn,

Simon Daplyn

Switzerland-based Sensient Imaging Technologies is a pioneer with a global ...

Martina Giorgetti,

Martina Giorgetti

Italy-based Cibitex is a manufacturer of textile finishing machinery,...

Hans Gerhard Wroblowski,

Hans Gerhard Wroblowski

Germany's Monforts is a leading manufacturer and exporter of textile...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Sneha Arora, Label Sneha Arora

Sneha Arora
Label Sneha Arora

Sneha Arora, an alumnus of National Institute of Fashion Technology,...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search