Home / Knowledge / News / Fashion / Damas launches Diwali jewellery collection
Damas launches Diwali jewellery collection
Oct '08
Adorn yourself with fabulous jewels this Diwali and win instant rewards as Damas, the leading international jewellery retailer in the Middle East, kicks off its special Diwali campaign. The grand promotions will commence on October 11 and will last until October 31, 2008, covering 50 participating Damas 22 shops across the UAE and select outlets in Oman, Bahrain, Qatar and Kuwait.

Buy stunning gold jewellery worth AED1,500 from participating Damas outlets and you automatically walk away with an exquisite silver pearl necklace for free. Purchase gold jewellery worth AED3,500 and AED7,000, and you get a gold pearl necklace and a gold pearl necklace and earrings set, respectively.

For diamond lovers, every purchase of diamond jewellery worth AED 1,500 comes with a free gold pearl necklace. Buy diamond jewels worth AEDD3,500 and AED7,000 and you receive a gold pearl necklace and earrings set and Damas his/hers diamond watch set, respectively. Increase your diamond jewellery purchase to AED15,000 and you receive both gold pearl necklace and earrings set and his/hers Damas diamond watch set for free!

Tawhid Abdullah, Managing Director of Damas commented: “We extend our warmest greetings to the region's Indian community as we welcome Diwali. Design superiority and production innovation have allowed us to build distinct in-house brands that demonstrate the many possibilities of gold and reflect aspirations of their intended audiences. Jewellery and personal adornment play an important role in keeping traditions alive and our extensive range of products allows us to connect to our Indian clientele on this special occasion.”

Rounding up Damas' exciting treats during the Festival of Lights is the launch of the Diwali Masterpiece Set in gold and diamond editions. The gold masterpiece set is made from pure 22kt gold. Handcrafted and casted in Turkey, the alluring set combines glossy and matte finishes and is accentuated by coloured stones and zirconiums. The diamond masterpiece set, on the other hand, features sparkling round brilliant diamonds set in 18kt yellow gold. The prongs of each piece are polished with white rhodium, complimenting the brilliance of the diamonds.

Damas showcases some of the finest jewels crafted in gold – a unique material given its warm glow. Embellished with precious and semi-precious stones, these exclusive creations represent Damas' prowess in working with the yellow metal, a hallmark that has made the century-old company an institution in the realm of jewellery.

Signature collections such as Nakshatra, Legacy, Tanisqh, Harmony, and Asmi have created a steady following among expats especially jewellery lovers from the Sub-Continent due to their originality and exquisite details. They offer a wide range of jewels to meet diverse tastes and budgets – from modern lightweight pieces ideal for daily wear to ornate traditional adornments for weddings and festivals.

Shop at any of the participating Damas 22 shops this Diwali and take home instant gifts for you and your loved ones.


Must ReadView All

Bangladesh, Sri Lanka may sign FTA soon

Apparel/Garments | On 15th Oct 2018

Bangladesh, Sri Lanka may sign FTA soon

Bangladesh may sign a free trade agreement (FTA) with Sri Lanka as...

China pumps $109 bn into economy amid trade war with US

Textiles | On 15th Oct 2018

China pumps $109 bn into economy amid trade war with US

China has decided to cut the reserve requirement ratios (RRRs) by one ...

Global lingerie market expected to reach $55 bn by 2024

Apparel/Garments | On 15th Oct 2018

Global lingerie market expected to reach $55 bn by 2024

Global lingerie market in 2015 was worth $33 billion and is expected...

Interviews View All

Milind Khandwe, Hindoostan Innovation Centre

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Hannah Lane, Redress

Hannah Lane

Encouragement from brands will motivate supply chains to become more...

Top executives, Textile industry

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Himanshu Jariwala,

Himanshu Jariwala

J Korin started as a partnership firm with four powerlooms in the textiles ...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Justin Gutierrez, INDA

Justin Gutierrez

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Amiben Shroff, Shrujan

Amiben Shroff

From its modest beginning in the late 1960s, Shrujan has grown into a...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search