Home / Knowledge / News / Fashion / Gwen Stefani & LBi bring Harajuku Lovers Fragrance
Gwen Stefani & LBi bring Harajuku Lovers Fragrance
13
Oct '08
Gwen Stefani is bringing her signature Harajuku style to the world in a whole new way. To promote Gwen's new fragrance line, Harajuku Lovers Fragrance, internationally acclaimed fragrance company COTY teamed up with LBi, the global marketing and technology agency, to launch a new interactive marketing campaign featuring an animated Gwen Stefani and her Harajuku posse.

The site allows fans to record, upload, and share videos of themselves singing Karaoke to the Stefani hit, "Harajuku Girls." The videos are then instantly shared and made visible to everyone visiting the site.

A Harajuku is a young Japanese girl known for creating extremely unique and individualized fashion styles. Stefani, intrigued by this distinct culture and style, has made it the focal point of her clothing and fragrance line, Harajuku Lovers. New York-based LBi Syrup aimed to bring out the Harajuku attitude and inspire those visiting the site.

Rob Holzer, CEO, LBi Syrup: "The website captures the independent spirit of the Harajuku girl, encouraging everyone to record their Karaoke videos in unique ways in order to express their individual style. The ability of these users to create and display their own content online has taken the website to a whole new level of interactivity."

Leslie Oglesby, Global Marketing Director at COTY fragrances says: "LBi Syrup brought the Harajuku Lovers fragrances to life online. Through an animated world, each of the Harajuku girls expresses her true style and fragrance. LBi Syrup created the idea of Karaoke where consumers can tap into their own Harajuku Style and show it off to all of their friends. This is an initiative that has really resonated with our target audience and one which we are excited to see develop along with our brand."

The site, launched in August, also allows users to rate and comment on the videos, download wallpapers, and display the videos on social networking pages, such as Facebook or MySpace. It is poised for even more growth and interactivity, including an online Karaoke contest, a launch in Japan in October, and a UK launch next year. The launch in the UK will likely include Karaoke Booths in many UK shopping centers. LBi Syrup is also handling the creative design of the online media campaign launching this fall.

LBi is a global marketing and technology agency. The Company employs approximately 1,600 professionals located primarily in the major European, American and Asian business centers, such as Amsterdam, Atlanta, Berlin, Brussels, London, Milan, Mumbai, New York, Paris and Stockholm. LBi blends the full range of service disciplines to create innovative multichannel solutions for national and international corporate clients.

LBI International AB


Must ReadView All

Tajik textile-apparel exports rise 30% in Jan-Aug 2018

Textiles | On 16th Oct 2018

Tajik textile-apparel exports rise 30% in Jan-Aug 2018

Tajikistan’s production of textile and apparel rose by 30 per cent in ...

Courtesy: Good On You

Apparel/Garments | On 16th Oct 2018

Good On You aims to give consumers access to brand info

Australia based Good On You, an app that provides ratings of over...

Courtesy: Rieter

Textiles | On 16th Oct 2018

Rieter launches new ring and compact spinning machines

Rieter has launched G 37 and G 38, the new ring spinning machines,...

Interviews View All

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Kaizad Hansotia, GetNatty

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Pratik Agarwal,

Pratik Agarwal

Breya is a brand of Indo-Western clothes for women owned by ABP Apparels...

Harssh Chheda,

Harssh Chheda

Mumbai-based Corporate Collars provides bespoke tailoring services for...

Kamal Kulshreshth,

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search