Home / Knowledge / News / Fashion / DYSEMEVAS, fashion pop-up concept store to open in Nov

DYSEMEVAS, fashion pop-up concept store to open in Nov

Oct '08
From November 11 to December 21, 2008, DYSEMEVAS, a fashion pop-up concept store featuring Chinese designers will be open to the public. Both Hong Kong's first pop-up retail shop as well as the first time Chinese fashion designers will have been presented in this manner, DYSEMEVAS aims to redefine the way Chinese fashion and culture is understood today.

The shop will be opened with an adjacent pop-up playroom, where guests will be invited to drop in for a themed cocktail or for one of the series of related happenings that will be hosted in the space.

DYSEMEVAS will feature ten of the top designers in Hong Kong and China. The designers were chosen on the basis of their relevance and their work. Each designer presents a unique point of view, representing a different set of constituents and thus telling a different set of stories.

Featured designers include Qiu Hao (Shanghai), Zhang Da (Beijing), Yang Du (Dalian & London), Daydream Nation (Hong Kong), Winnie Lui (Hong Kong), Rock Candy (Hong Kong), The Year Of (Hong Kong), Ji Ji (Shanghai), Zhao Bandi's Bandi Panda (Beijing) and Lin Jing (Beijing).

With featured designers and works changing from week to week, the shop will change its perspective and theme to best feature the works and to ensure an engaging retail environment and a compelling narrative. The two-storey space and adjacent bar will be designed by Mathias Woo of Zuni Icosahedron (Hong Kong). Woo is a noted playwright, director, architectural and cultural critic, and set designer.

The concept behind DYSEMEVAS came about after its founder, Dee Poon, recognized the clear lack of a platform for the showcasing of these talents. Sick of the traditional notions of Chinese fashion (design) and bored with the business driven local fashion scene, Dee embarked on this journey to create a space to engage people with these new faces and their works.

It might be said that the project took on a life of its own during the process. The final product places pieces that span from luxe to street and from intellectual to commercial side-by-side to create a dialogue. DYSEMEVAS can be considered to be a snapshot of the current landscape through a set of conversations between the representatives of various constituents.

The identity for DYSEMEVAS was created by Liu Zhi Zhi of MEWE Collective (Beijing). The logo was created without a brief, intended, as with the other featured artists, to ensure that the designer was given the space to create something of his or her own. And yet the final outcome clearly indicates the directionality of the concept as well as the ideas of change and play that DYSEMEVAS hopes to drive. Refusing the follow traditional fashion iconography, the DYSEMEVAS identity, as with its concept, stands in a space of its own.

DYSEMEVAS launches in Hong Kong at 256 Hollywood Road and will travel in 2009 to other cities, starting with Beijing in the spring. In each reincarnation it will morph with the talent and the times but will retain its focus on relevance, dialogue, and creativity.

Esquel Group

Interviews View All

Sanjay Yagnik, Maa Tex Speciality

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Rahul Bhadani, Looksgud

Rahul Bhadani

Navigating through catalogues is a bit hasslesome

Top executives, Textile Industry

Top executives
Textile Industry

We will move away from mass production to production in micro-factories

Marcus Hardelauf,

Marcus Hardelauf

Germany-based Textechno is one of the leading manufacturers of testing...

Vasudevan LK,

Vasudevan LK

Epson is a world leader in digital imaging and printing solutions....

Iacopo Pardini,

Iacopo Pardini

Founded in 1953, Italian engineering company Arioli Spa started...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Robin Grankvist, OrganoClick AB

Robin Grankvist
OrganoClick AB

Robin Grankvist talks about PFCs, additives and various chemicals used in...

Hemant Bheda, Arevo

Hemant Bheda

Arevo, based in Silicon Valley in California, develops technology to...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search