Home / Knowledge / News / Fashion / JCPenney offers Allen B. Schwartz collection to trendy customers

JCPenney offers Allen B. Schwartz collection to trendy customers

Oct '08
J. C. Penney Company Inc announced the launch of ALLEN B.(R), a complete women's fashion sportswear and dress collection designed by Allen B. Schwartz to be sold exclusively at JCPenney. The new brand, created for JCPenney's trendy lifestyle customer, will debut in JCPenney stores, online at jcp.com, and via catalog in spring 2009.

Co-founder of renowned brand Esprit de Corp and owner of brand A.B.S., Allen B. Schwartz has been hailed as the "master of trend" for his talent in bringing the latest trends to market in record time. With its casual chic and cool California vibe, Schwartz's new line for JCPenney is perfect for hanging out or going out, showcasing the hottest trends with sharp looks that are stylish, fun and vibrant.

Incorporating silhouettes that flatter feminine curves, items throughout the ALLEN B. collection feature fine quality and exquisite detail, along with vivid colors and prints that project a confident image and allow fashionistas to stand out from the crowd.

"ALLEN B. is an exciting addition to our growing portfolio of exclusive designer brands, which continue to offer our customers coveted designer brands at smart prices," said Ken Hicks, JCPenney president and chief merchandising officer. "Designed exclusively with the JCPenney customer in mind, the collection brings Schwartz's renowned design instinct and experience to JCPenney by catering to our trendy lifestyle customer's ever present need for fashion. ALLEN B. delivers an array of designs that are ageless, seasonless and make looking great effortless."

"I am not only excited, but flattered to be asked to develop the new ALLEN B. brand for JCPenney," said Allen B. Schwartz. "With JCPenney serving more than half of America, I want to be an ambassador for introducing 'of the moment' fashions to a much broader audience. Incorporating the latest trends, ALLEN B. will offer the JCPenney customer an array of looks from 'day to date' that epitomize the California cool lifestyle."

ALLEN B. will feature a complete sportswear collection including tees, knit tops, blouses, sweaters, pants, jeans and jackets, along with an array of dresses for day and night.

J. C. Penney Company Inc

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Overall, Union budget 2018-19 is very balanced

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Yashiki Gumber, Sahiba Fabrics

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Jos Notermans,

Jos Notermans

SPGPrints is a global provider of integrated solutions for rotary screen...

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Deepak Mundra,

Deepak Mundra

Surat-based Madhusudan Group is a vertically integrated textile...

Justin Chan & Shyam Gollakota, University of Washington

Justin Chan & Shyam Gollakota
University of Washington

A fabric that can store data without any electronics or batteries has been ...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Pierre Wiertz, EDANA

Pierre Wiertz

Pierre Wiertz talks about the vast world of sustainable nonwovens and...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search