Home / Knowledge / News / Fashion / JCPenney offers Allen B. Schwartz collection to trendy customers
JCPenney offers Allen B. Schwartz collection to trendy customers
Oct '08
J. C. Penney Company Inc announced the launch of ALLEN B.(R), a complete women's fashion sportswear and dress collection designed by Allen B. Schwartz to be sold exclusively at JCPenney. The new brand, created for JCPenney's trendy lifestyle customer, will debut in JCPenney stores, online at jcp.com, and via catalog in spring 2009.

Co-founder of renowned brand Esprit de Corp and owner of brand A.B.S., Allen B. Schwartz has been hailed as the "master of trend" for his talent in bringing the latest trends to market in record time. With its casual chic and cool California vibe, Schwartz's new line for JCPenney is perfect for hanging out or going out, showcasing the hottest trends with sharp looks that are stylish, fun and vibrant.

Incorporating silhouettes that flatter feminine curves, items throughout the ALLEN B. collection feature fine quality and exquisite detail, along with vivid colors and prints that project a confident image and allow fashionistas to stand out from the crowd.

"ALLEN B. is an exciting addition to our growing portfolio of exclusive designer brands, which continue to offer our customers coveted designer brands at smart prices," said Ken Hicks, JCPenney president and chief merchandising officer. "Designed exclusively with the JCPenney customer in mind, the collection brings Schwartz's renowned design instinct and experience to JCPenney by catering to our trendy lifestyle customer's ever present need for fashion. ALLEN B. delivers an array of designs that are ageless, seasonless and make looking great effortless."

"I am not only excited, but flattered to be asked to develop the new ALLEN B. brand for JCPenney," said Allen B. Schwartz. "With JCPenney serving more than half of America, I want to be an ambassador for introducing 'of the moment' fashions to a much broader audience. Incorporating the latest trends, ALLEN B. will offer the JCPenney customer an array of looks from 'day to date' that epitomize the California cool lifestyle."

ALLEN B. will feature a complete sportswear collection including tees, knit tops, blouses, sweaters, pants, jeans and jackets, along with an array of dresses for day and night.

J. C. Penney Company Inc

Must ReadView All

Global lingerie market expected to reach $55 bn by 2024

Apparel/Garments | On 15th Oct 2018

Global lingerie market expected to reach $55 bn by 2024

Global lingerie market in 2015 was worth $33 billion and is expected...

Indian textiles minister assures Manipur sector support

Textiles | On 15th Oct 2018

Indian textiles minister assures Manipur sector support

Indian textiles minister Smriti Irani recently assured Manipur state...

Courtesy: Huntsman

Textiles | On 15th Oct 2018

Huntsman Textile Effects & Chemours expand alliance

Huntsman Textile Effects and Chemours are set to expand their...

Interviews View All

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Top executives, Fashion houses, India

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Amit Jain, Shingora Textiles Ltd

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Manoj Sorathiya,

Manoj Sorathiya

Surat-based Sunrise Imports & Exports Co is a manufacturer and...



Italtex is a leading studio publishing fabric trend-books since 1959....

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Silke Brand-Kirsch, Schlegel und Partner

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ray Baughman, University of Texas -Dallas

Ray Baughman
University of Texas -Dallas

<div>A team of scientists and researchers have discovered twistrons,...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search