Interviews
Fabric reservation system for bridesmaid dresses from Coco Myles
16 Oct '08
3 min read
When it comes to bridesmaid dresses, color matching is the foremost concern for any bride. Coco Myles, a leading online seller of bridesmaid dresses, has recently instituted an online fabric reservation system that allows brides to reserve fabric for their bridal party before anyone even orders their dress. Brides can now be certain that all of their bridesmaids' dresses will be cut from the same lot of fabric.
Coco Myles has been in business since 2006 and is focused on making high quality bridesmaid dresses at affordable prices. They're available exclusively online at cocomyles.com and most dresses sell for below $150.00.
Howard Bender, Coco Myles' President, believes his company offers the best solution for purchasing bridesmaid dresses. "Given the fact that members of many bridal parties do not live in the same area, Coco Myles' site enables the bride and her bridesmaids to easily collaborate and customize their purchase.
Our focus is to provide a superior online shopping experience and our new Fabric Reservation System will definitely help us provide this to brides-to-be."
Coco Myles produces its made-to-order dresses in 5 weeks. The dresses are designed and accessorized online using Coco Myles' web tools. "We allow both the petite and larger sized woman to design dresses they're going to feel beautiful wearing.
"Our goal is to make this shared purchase easy and fun for both the bride and her bridesmaids." Since Coco Myles offers all its dresses in the same color palette, the bride can be assured that regardless of which dress style a particular bridesmaid chooses, the entire bridal party will perfectly match.
Coco Myles is also known for its outstanding commitment to customer service and has received praise from Brides Magazine, in which Coco Myles was named an Editors' Choice for bridesmaid dresses, and wedding vendor review sites such as weddingwire.com, where Coco Myles currently boasts a 4.9 out of 5.0 customer review.
"We know how stressful weddings are for both the bride and her bridesmaids and we really do our best to make sure this part of the wedding planning is both easy and enjoyable for our customers.
While we've experienced great growth since we started, we're still not so big that we can't personalize our approach to customer service. Whether that means sending a second set of free swatches to a friend, or providing free extra fabric for men's pocket squares, we are building our brand around serving the "bridesmaid dress" niche.
Our Fabric Reservation System is simply another tool we offer the bride so she's assured that the friend who takes care of things immediately, and the one who procrastinates until the last possible moment, both get dresses made from the same exact bolt of fabric."
Coco Myles is a privately-owned online dress company. Coco Myles' unique web interface allows its customers to design, accessorize and personalize dresses for any formal occasion making it the perfect resource for bridesmaid dresses.
Coco Myles has been in business since 2006 and is focused on making high quality bridesmaid dresses at affordable prices. They're available exclusively online at cocomyles.com and most dresses sell for below $150.00.
Howard Bender, Coco Myles' President, believes his company offers the best solution for purchasing bridesmaid dresses. "Given the fact that members of many bridal parties do not live in the same area, Coco Myles' site enables the bride and her bridesmaids to easily collaborate and customize their purchase.
Our focus is to provide a superior online shopping experience and our new Fabric Reservation System will definitely help us provide this to brides-to-be."
Coco Myles produces its made-to-order dresses in 5 weeks. The dresses are designed and accessorized online using Coco Myles' web tools. "We allow both the petite and larger sized woman to design dresses they're going to feel beautiful wearing.
"Our goal is to make this shared purchase easy and fun for both the bride and her bridesmaids." Since Coco Myles offers all its dresses in the same color palette, the bride can be assured that regardless of which dress style a particular bridesmaid chooses, the entire bridal party will perfectly match.
Coco Myles is also known for its outstanding commitment to customer service and has received praise from Brides Magazine, in which Coco Myles was named an Editors' Choice for bridesmaid dresses, and wedding vendor review sites such as weddingwire.com, where Coco Myles currently boasts a 4.9 out of 5.0 customer review.
"We know how stressful weddings are for both the bride and her bridesmaids and we really do our best to make sure this part of the wedding planning is both easy and enjoyable for our customers.
While we've experienced great growth since we started, we're still not so big that we can't personalize our approach to customer service. Whether that means sending a second set of free swatches to a friend, or providing free extra fabric for men's pocket squares, we are building our brand around serving the "bridesmaid dress" niche.
Our Fabric Reservation System is simply another tool we offer the bride so she's assured that the friend who takes care of things immediately, and the one who procrastinates until the last possible moment, both get dresses made from the same exact bolt of fabric."
Coco Myles is a privately-owned online dress company. Coco Myles' unique web interface allows its customers to design, accessorize and personalize dresses for any formal occasion making it the perfect resource for bridesmaid dresses.
Coco Myles
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