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Nuance introduces Fashion Offer for Hamburg airport
Oct '08
The Nuance Group introduced its shopping offer for Hamburg Airport's new Airport Plaza. From December 2009, well-known brand names such as Escada, René Lezard, Bally or Palmers, presented across 960 square metres of shop floor, will be tempting travellers with a luxurious offer of fashion and accessories, thereby positioning Airport Plaza as a highly attractive shopping destination.

When the new Airport Plaza at Hamburg Airport opens its doors for travellers for the first time on December 4, a very special shopping experience will be awaiting passengers once they pass the central security check. In addition to the traditional duty free offer, Hamburg Airport will be presenting a paradise for fashion lovers. The Nuance Group, the specialist for creating unique shopping worlds at airports, will be operating eleven shops dedicated to the themes of fashion and accessories, thereby presenting travellers with an impressive selection of big brand names.

November 26, the first day of the public visiting days, will see Nuance open six outlets covering 555 square metres. Five of these shops will be located in the new Airport Plaza: Temptation – a real treat for travellers looking for that special accessory – offers high-quality Swiss watches, bags, sunglasses and fashion jewellery, with shop-in-shop concepts for Swarovski, Thomas Sabo, Guess and cK; Paul & Shark – Italian provider of up-market maritime fashion; Lacoste – relaxed and colourful sportswear; Marc O'Polo – high-end leisure wear closely in touch with nature; and Porsche Design – luxurious, clean accessories for men. Street One – relaxed casual wear – will be located in the airport's all visitors' area, across from the newly opened local train station.

In a second step Nuance will be opening another 405 square metres of shop floor dedicated to another five shop concepts: Fashion, spread across 181 square metres, will be all about luxury brands Bally, Escada, René Lezard and MCM, carrying an assortment of clothing as well as shoes and stylish accessories; fashion lables Stefanel and Tommy Hilfiger will each be represented in an outlet of their own, as is luxury lingerie maker Palmers; finally, the offer is rounded off by a Dixons electronics concept focusing on portable entertainment and travel accessories for computers and mobile phones.

The Nuance Group will be employing some sixty full time equivalents or eighty staff for its Hamburg operation, the company's first in Germany.

Stephan Salvisberg, Operations Director for The Nuance Group Europe, is delighted at Nuance's being such an integral part of the shopping experience at Hamburg's Airport Plaza. He declares: „It is rare that an airport should give so much thought to the optimisation of the shopping offer when designing its new infrastructure. I am convinced that Hamburg's Airport Plaza will be creating a name for itself as a shopping destination for travellers within no time at all. We are pleased to contribute to this experience through our comprehensive offer of leading brands.“

Dr. Thomas Immelmann, Head Center Management, Hamburg Airport, adds: „From the very beginning, The Nuance Group has impressed us through their professionalism and their impressive portfolio of brands. Our cooperation so far has been defined by a spirit of partnership and flexibility. We look forward to surprising our passengers with our shopping offer time and again – together with our partner, The Nuance Group.“

The Nuance Group

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