Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Cologne Jam posts further growth
Cologne Jam posts further growth
Oct '08
After a successful premiere at its Rhine-side venue in Cologne JAM can now report further capacity bookings. Already at this early stage more space has been let out than at the July event. Due to optimised use of hall space it will be possible to expand the event by a further 25% in January.

However, space is still increasingly scarce for new exhibitors. Responding to the many requests voiced, organisers in the team surrounding Günther Sommer (Head of Sales and Marketing) and Sebastian Klinder (Managing Partner) now wish to see the quality of exhibitors move more prominently into the foreground.

Commenting on this Günther Sommer said: “After surprisingly rapid growth we are now in the enviable position of being able to stabilise the fair and its mix of exhibitors. Exhibitor quantity is no longer an issue for the success of JAM.”

Originally designed as a purely jeans-focused fair, JAM now reflects an increasingly broad cross-section of the industry thanks its popularity with brands from other fashion segments such as Young Fashion, Sportswear, Streetwear and Accessories. Although the JAM team is still busy with canvassing they can already now report registrations from a number of interesting new exhibitors:

Young Fashion: Blutsgeschwister, Colcci, Anna Scott, Silvian Heach
Denim: Edwin Jeans, Killah (Sixty Group), Staff, Salsa, Rock Revival, H.I.S.
Sportswear: O'Neill, K-Swiss, Kangaroos, Chiemsee
Streetwear: Zoo York, Sir Benny Miles, Marc Ecko

To organise hall layout more coherently for visitors the exhibitor mix is to be fine tuned once more with the halls rearranged according to the different segments. The increasing internationalisation of the fair is very noticeable. Initially planned as a platform for German retail, JAM is seeing a constant rise in demand from retailers in France, the Benelux and England. Organisers anticipate large growth rates especially from Holland and Belgium. From November all key retailers in these two countries will be approached via targeted information events in, for instance Amsterdam, multi-phase direct marketing activities and ad placing.

While many of the registrations for the first JAM still came from companies' German sales organisations or local country offices, this time the fair is becoming noticeably more international.

Many registrations are now coming from firms' headquarters in France, Italy, England and Holland. This means many brands have booked considerably larger stands compared to last time in order to be able to present themselves in an ideal setting. It is positive to see that 85% of all brands from the launch in Munich are still convinced that JAM is the right platform for them.

For the first time now the forthcoming JAM event will run for a period of three days from Friday to Sunday. This move is aimed at giving visitors, especially smaller retailers, alternative options for attending the event during January's busy trade fair calendar. Furthermore, the overlap with CPD and the show room dates in Düsseldorf means the chance for other positive synergy effects – giving retailers a central hub to gather information on the 09/10 AW collections within a 60 km radius.

JAM Cologne

Must ReadView All

Trump announces tariffs on $200 bn worth Chinese imports

Apparel/Garments | On 18th Sep 2018

Trump announces tariffs on $200 bn worth Chinese imports

US President Donald Trump escalated the trade war with China on...

Courtesy: Sunrise Bumi Textiles

Textiles | On 18th Sep 2018

Sunrise Bumi developing new products for profitability

Sunrise Bumi Textiles, one of the world's leading quality yarn...

New Zealand bans sheep mulesing

Textiles | On 18th Sep 2018

New Zealand bans sheep mulesing

New Zealand has banned the practice of mulseing sheep, making the...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Rajat Jaipuria,

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Nitesh Mittal,

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Alfonso Marra, Klopman

Alfonso Marra

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Georg Reinhold, Trützschler  Nonwovens & Man-Made Fibers

Georg Reinhold
Trützschler Nonwovens & Man-Made Fibers

Trützschler Nonwovens & Man-Made Fibers, a part of the Trützschler Group,...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Chandani Sahi, By Chandani

Chandani Sahi
By Chandani

By Chandani is a womenswear prêt couture brand with fusion silhouettes by...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search