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M&S unveils Anchor Store at Westfield London

03
Nov '08
M&S models and iconic faces of the UK fashion industry, Twiggy and Erin O'Connor, joined M&S Chairman Stuart Rose to unveil Marks & Spencer's anchor store at Westfield London – one of the biggest European retail developments this decade.

M&S Chairman Stuart Rose said: “Westfield London is one of the most exciting retail schemes to be developed in recent years and we're delighted to anchor the centre. We've risen to the challenge to produce an extra-special store with a raft of new design features that we hope our customers will love. It's packed full of stylish, great value & exciting products making it the perfect place for Christmas shopping.”

The 103,000 sq ft store offers customers an unrivalled M&S shopping experience with an extensive range of fashion and high-quality M&S food, as well as a choice of eateries. It has been developed with a number of new design features.

Womenswear
• Autograph is set in a dedicated boutique framed by Japanese-style screens.
• Limited Collection appears on contemporary mannequins in an area featuring artwork created by Natasha Law exclusively for M&S.
• An extensive per una section on the ground floor showcases the collection in newly designed surroundings.
• Brand new fitting rooms appear across the store with generous reception areas featuring comfortable seating for friends and family.

Menswear
• Autograph appears in a boutique area and new-look mannequins showcase the collection on a central runway on the second floor.
• A dedicated denim shop with a new labelling system – seen for the first time at M&S Westfield London, highlights fit and cut.
• In the fully serviced footwear area customer assistants can offer advice on style and fit.

Kate Bostock, M&S Executive Director of Clothing, said: “M&S at Westfield London is unique. Customers will find the great value M&S brands they adore, including Autograph, per una and Limited Collection, showcased in boutique-style settings with lovely finishing touches, like our licensed deli bar in womenswear, that make it extra special.”

Design
• Contemporary internal architecture and premium finishes such as ceramic tiled floors and linear lighting have been designed to draw the customer through the store.
• Energy saving systems and equipment across refrigeration, lighting and heating have been fitted in line with Plan A, M&S' 100 point 'eco' plan.
• A state of the art Helio-stat in the central atrium draws natural light down through the levels reducing the need for artificial lighting.

Marks and Spencer


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