Home / Knowledge / News / Fashion / VLCC launches new line of advanced skin care products
VLCC launches new line of advanced skin care products
04
Nov '08
Skin tightening creams
Skin tightening creams
VLCC Personal Care launched a new line of advanced skin care products encased in attractive new packaging nationwide. Range includes 30 products across 5 ranges that offer advanced solutions for daily skin care against pollution and for specific skin needs relating to Aging, Acne, Fairness, and Sun Protection

The range of skin products are an addition to the existing bouquet of products that include exhaustive offerings of skin & hair care and body shaping solutions.

VLCC personal care products are based on the age old wisdom of Natural Ayurveda and Modern scientific techniques and hence come under umbrella of VLCC Natural Sciences

Commenting on the new line Mr Harmeet Pental, CEO Personal Care and Group Marketing officer said “The new line has been developed in keeping with the growing needs of our target consumers – Urban Indian Women.

Our target audience is a woman who is confident, educated, demands natural, safe yet effective solutions that give visible results and who does not compromise on quality. With the new product extension we have successfully provided answers to all her skin care needs,”

Commenting on the new packaging he further added “Our new packaging comes in the wake of new products launch and has been developed keeping our target segment in mind & the ease with which our consumers can find the right product from the retail shelf. We are confident that with the combination of the range of advanced solutions & approach to packaging, our products will gain wider market acceptance.”

VLCC's new range of beauty solutions defies the conventional skin care routine that restricts usage to cleansing, toning and moisturizing but offers a range that also includes exfoliation, skin tightening , skin lightening and acne control.

The range is broadly categorized under: Skin Defense- fights against pollution; Fair skin- For lighter complexion; Skin tightening – for younger skin; Acne control – for blemish free skin and Sun Safe- Proven protection against sun.

The fresh approach to the product line is also carried in the new advertisement campaign that showcases careful choice of colors and fresh faced model that is aligned to the positioning of the products.

The entire range of product comes with the seal of VLCC Natural science logo that reiterate VLCC's commitment to quality products and underlines the wisdom of Ayurveda.

The products are retailed through Beauty counters at General stores Pan India. Beauty Assistants have been assigned at each counter for personal skin analysis and personal recommendations

VLCC Personal Care


Must ReadView All

UK retailers may face extra £190 mn in business rates

Apparel/Garments | On 21st Sep 2018

UK retailers may face extra £190 mn in business rates

Retailers in the UK are likely to face an extra £190 million on their ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Interviews View All

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Mandeep Nagi, Shades of India

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Abhishek Samdaria, Reflete

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Tom Adeyoola,

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Dr. Rene Wollert, Freudenberg Nonwovens

Dr. Rene Wollert
Freudenberg Nonwovens

Dr. Rene Wollert discusses the current scenario of the global nonwovens...

Marten Alkhagen, Swerea IVF AB

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search