VLCC launches new line of advanced skin care products

04 Nov '08

3 min read

VLCC Personal Care launched a new line of advanced skin care products encased in attractive new packaging nationwide. Range includes 30 products across 5 ranges that offer advanced solutions for daily skin care against pollution and for specific skin needs relating to Aging, Acne, Fairness, and Sun Protection

The range of skin products are an addition to the existing bouquet of products that include exhaustive offerings of skin & hair care and body shaping solutions.

VLCC personal care products are based on the age old wisdom of Natural Ayurveda and Modern scientific techniques and hence come under umbrella of VLCC Natural Sciences

Commenting on the new line Mr Harmeet Pental, CEO Personal Care and Group Marketing officer said “The new line has been developed in keeping with the growing needs of our target consumers – Urban Indian Women.

Our target audience is a woman who is confident, educated, demands natural, safe yet effective solutions that give visible results and who does not compromise on quality. With the new product extension we have successfully provided answers to all her skin care needs,”

Commenting on the new packaging he further added “Our new packaging comes in the wake of new products launch and has been developed keeping our target segment in mind & the ease with which our consumers can find the right product from the retail shelf. We are confident that with the combination of the range of advanced solutions & approach to packaging, our products will gain wider market acceptance.”

VLCC's new range of beauty solutions defies the conventional skin care routine that restricts usage to cleansing, toning and moisturizing but offers a range that also includes exfoliation, skin tightening , skin lightening and acne control.

The range is broadly categorized under: Skin Defense- fights against pollution; Fair skin- For lighter complexion; Skin tightening – for younger skin; Acne control – for blemish free skin and Sun Safe- Proven protection against sun.

The fresh approach to the product line is also carried in the new advertisement campaign that showcases careful choice of colors and fresh faced model that is aligned to the positioning of the products.

The entire range of product comes with the seal of VLCC Natural science logo that reiterate VLCC's commitment to quality products and underlines the wisdom of Ayurveda.

The products are retailed through Beauty counters at General stores Pan India. Beauty Assistants have been assigned at each counter for personal skin analysis and personal recommendations

VLCC Personal Care

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