>>
Home / Knowledge / News / Fashion / Finish Line & Nike launches campaign featuring Jermaine O'Neil

Finish Line & Nike launches campaign featuring Jermaine O'Neil

20
Oct '05
Nation's leading athletic specialty retailers Finish Line Inc will launch a new campaign in conjunction with world's leading designer of footwear Nike features four-time NBA All-Star Jermaine O'Neal and the Nike Shox Ups basketball shoe.

The advertising campaign focuses on this key shoe that Finish Line will carry not only in Jermaine O'Neal's exclusive color but also in other team colors. O'Neal will be featured on Finish Line's in-store signage along with the television commercial that airs on MTV, MTV 2, ESPN, ESPN 2, Comedy Central, BET, Fuse and Spike along with broadband outlets including Yahoo!Music, AOL and MTV Overdrive beginning the day of the shoe launch, Friday, October 21, 2005.

In addition, Finish Line will host Jermaine O'Neal at an exclusive appearance and Q&A session at Castleton Square Mall in Indianapolis, Indiana in support of the launch of his new shoe. O'Neal will also compete in a pop- a-shot contest with members of the Boys & Girls Clubs of Indianapolis. A local hip-hop DJ will MC the event and help O'Neal tell the audience about the upcoming season, his training regimen and more.

The spot 'Vending Machine' opens in a high school gym where a team is scrimmaging blue versus yellow. One of the players on the yellow team gets frustrated because his team is losing badly. The boy leaves the gym to get a drink from the soda machine in the hall. As he's looking at his options to drink, the boy sees the new Jermaine O'Neal shoe as anoption in the vending machine. He hits the button for the shoe, and the shoe drops to the bottom of the machine -- but it's attached to a leg. The kid reaches down to pull out the shoe, and he ends up pulling O'Neal out of the vending machine. O'Neal sits on the floor and asks the kid if he needs some help on the court.


Must ReadView All

Pic: Shutterstock

Textiles | On 21st Jan 2022

UK CMA to commence compliance review of sustainability claims

To help businesses understand how to communicate their green...

Pic: Dreamstime.com

Apparel/Garments | On 21st Jan 2022

Bangladeshi garment, accessory makers form joint panel to boost export

The Bangladesh Garment Manufacturers and Exporters Association, the...

Pic: Shutterstock

Textiles | On 21st Jan 2022

China to optimise energy production, supply, storage, sales

As the global energy market faces complicated situations, China’s top ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Marry with brand ethos

Textile Industry, Head honchos

Textile Industry
Head honchos

Donating 20,000 N95 masks to hospitals & NGOs

Textile Industry, Head honchos

Textile Industry
Head honchos

Led by MMF, Indian apparel exports likely to double in next 3 years

Sanjay Jhunjhunwalla,

Sanjay Jhunjhunwalla

In the financial hub of eastern India, Kolkata, a humble production...

Dhirubhai & Arvind Shah,

Dhirubhai & Arvind Shah

It supplies synthetic fabrics to top international brands like M&S,...

Zayed Moyeen,

Zayed Moyeen

Far East Knitting and Dyeing Industries LTD (FEKDIL) was established in...

Dr Anup Rakshit, ITTA

Dr Anup Rakshit
ITTA

The Indian Technical Textile Association (ITTA) is the only association of ...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Dahlia Razzrook, Label - Dahlia Razzook

Dahlia Razzrook
Label - Dahlia Razzook

London based designer, <b>Dahlia Razook</b> known for her luxury...

Abhishek Agarwal, Purple Style Labs

Abhishek Agarwal
Purple Style Labs

Late Indian fashion designer Wendell Rodricks, is known for his...

Kamal Khushlani, Mufti

Kamal Khushlani
Mufti

Based out of Mumbai, Mufti is a men’s clothing fashion brand. In an...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

Splash
Sateri (Jiujiang) Fiber Co.,Ltd
Sportmaster Ltd.
TESCO INTERNATIONAL SOURCING LIMITED
C;&A Sourcing International Ltd
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
Tommy Hilfiger
Aquarelle Clothing Limited
G-Star Raw C.V.
Permoda(Koaj/Armi/Pronto/Bkul)
Babyshop
Eastman Chemical Company
Gokaldas Exports Limited
Sainsbury's Argos Asia Limited
Phong Phu international JSC (PPJ)
Vardhman Textile Ltd
Truetzschler India Private Limited
Gap International Sourcing Limited
Arvind Limited
Gloria Jeans
Guess Europe Sagl,
THE BOMBAY DYEING ;& MFG.CO. LTD
The LYCRA Company Singapore  Pte. Ltd
T.T. Limited
Rosset ;& Cia Limited
Tory Burch Hong Kong Ltd
BIMBA ;& LOLA SL
PVH Corporation
Rayonese Textile Inc., Division de Culp Inc.
Walmart
Tchibo GmbH
Landmark Group
KIABI
Lacoste (Wanchai)
Benetton Group
Etam Group Strategy Hong Kong Limited
SYNERGIES HONG KONG LIMITED
Restoque S.A.
Brandix Lanka Limited
The Top Form Brassiere Manufacturing Company Limited
Grasim Industries Limited
MAS Active / MAS Kreeda / MAS Bodyline
Green Fibre
Midas Clothing Limited
Varner AS Retail
IDH – The Sustainable Trade Initiative
Lifestyle
Huntsman (Singapore) Pte Ltd
Amazon China
Bluestem Global Sourcing Limited
Alison Hayes Romania
Puma
Aramark Uniform ;& Career Apparel, LLC
LC Waikiki
Chori Company Limited
Hela Clothing Pvt Ltd
Desigual - ABASIC, S.A.
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
KAS Direct Sourcing
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
Alix Partners
International Textile Manufacturers Federation
Maceton Limited
Chico’ FAS
Calvin Klein
Decathlon
Seasalt Limited
Hirdaramani International Export Private Limited
Lenzing Aktiengesellschaft
Recron Polyester from Reliance Industries Limited
Under Armour Global Sourcing Ltd
Page Industries Limited (Bangalore)
OVS Hong Kong Sourcing Ltd.
Esprit Europe Services GmbH
Lululemon Athletica Inc
Reiter India Private Limited
H;&M Hennes ;& Mauritz (Far East) Ltd
Sportswear Company Spa
J ;& P Coats
Boardriders Asia Sourcing Limited
IKEA of Sweden AB
Abit
Target Corporation (MN)
Cat Tuong Real Estate Group Joint Stock Company
Lisa S.P.A.
John Varvatos
SHAHI Exports Pvt Ltd
Gatsby Africa
Groz-Beckert East Asia LLP
Asos

January 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search