Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Glam to promote 'Luv My Levi's' Campaign
Glam to promote 'Luv My Levi's' Campaign
12
Nov '08
Campaign Designed to Celebrate the Confidence That Comes With Finding the Perfect Jean

Glam Media Inc., the recognized pioneer of vertical content networks, and Levi's(R), the company that invented the blue jean, announced an innovative campaign to promote Levi's(R) range of product styles and fits for women.

The campaign includes a Levi's(R) microsite (http://levi.glam.com) distributed across the Glam network and featuring style videos of real women, a denim dating personality quiz and original editorial content from Glam publishers.

The campaign, which targets all women, was designed to create an emotional connection to Levi's(R) by celebrating the confidence that comes with finding the perfect jean.

Launched in October, Levi's(R) brand "Luv My Levi's(R)" display advertising campaign ran across Glam Media's women's vertical content network of more than 700 publishers. Additionally, Glam Media created a Levi's(R) branded microsite for the campaign, which includes four major components:
-- Denim Style Series Styling Videos - Three real women: Jennifer, Kristen and Ruby, discuss personal style and shopping habits with Glam.com's fashion editor, going inside their closets and raiding the Glam.com fashion wardrobe.

-- What's Your Denim Dating Personality - By taking a short matchmaking quiz, women are paired up with their ideal denim style.

-- Dress Up Your Denim - An editorial featurette from Glam Media publisher and Shefinds editor Kristin Booker provides tips on glamming up a good pair of jeans.

"The Levi's(R) brand has long led the industry in both fit and style for women's jeans," said Megan O'Connor, Senior Manager of Online Marketing for Levi's(R). "The 'Luv My Levi's(R)' program on Glam Media is perfectly designed to highlight our range of styles and fits that make all women look and feel beautiful. The sheer reach of Glam's network to such a targeted demographic is without match, and they truly understand how to best translate brand messages online."

In a unique supplement to the online campaign, Glam Media and Levi's(R) hosted an in-store event, which took place in early October at the Levi's(R) store in New York's Union Square. The event was an opportunity for Levi's(R) to preview the Fall/Holiday line for members of the Glam.com editorial team popular fashion and style bloggers from the Glam Media network in an unprecedented combination of editorial and advertising reach in one campaign.

"Levi's(R) came to us with a need to create a brand experience that invites consumers to interact with Levi's(R) in a fun and relevant way," said Scott Schiller, EVP of Global Marketing at Glam Media. "We were able to provide a platform to convey personalized messages to a broad audience of women, coupled with the opportunity to participate in the intimate conversations that take place among the independent publishers in our network."

Levi


Must ReadView All

Bangladesh demands better prices for garment items from US

Apparel/Garments | On 21st Sep 2018

Bangladesh demands better prices for garment items from US

Bangladesh sought better prices for its exports, especially garments, ...

Courtesy: EFI

Textiles | On 21st Sep 2018

Digital textile printing expected to grow at 20% CAGR

Digital textile printing is at this time about 3-4 per cent of all...

Courtesy:  Vishal Banik on Unsplash

Textiles | On 21st Sep 2018

Pakistan's textile exports up 3.72% in July-August 2018

The value of textile and garment exports from Pakistan increased 3.72 ...

Interviews View All

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

DK Sharma, Velocity Apparelz

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Vasanth Kumar, Max Fashion India

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Jay Ramrakhiani, Occasions Elegance Wear

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Bani Batra,

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search