Home / Knowledge / News / Fashion / Converse creates JCP signature product line for Elton Brand

Converse creates JCP signature product line for Elton Brand

12
Nov '08
Converse announced a long-term, strategic partnership with professional basketball star Elton Brand to create signature performance basketball footwear available exclusively at JCPenney locations nationwide and online at jcp.com.

"Elton has proven himself to be a tremendous force on the basketball court. His work ethic, leadership, consistency and commitment to the community make him a great addition to the Converse basketball roster,” said Geoff Cottrill, chief marketing officer for Converse. “As a leading Converse retail location and a place where Elton shopped with his mom growing up, JCPenney makes this partnership a perfect fit to sell his signature footwear line.”

Converse's Elton Brand line will launch with the EB1, a signature performance basketball shoe Brand will debut for the 2008-09 basketball season. The EB1 will retail for $65 and is available exclusively at JCPenney as of Nov. 1, 2008. The shoe will roll out in additional colorways through spring 2009.

"I am excited to begin a partnership with one of the premier performance basketball shoe companies in the world,” said Elton Brand. “Converse represents both tradition, originality, and is in position to change the game in performance basketball footwear. The EB1 is a durable, but fast and versatile performance shoe, which is perfect for my style of play. With the EB1 sold nationwide at JCPenney, kids can have a cool, affordable shoe that looks fly when they wear it to school, and then they can get on the court and put in some work.”

The EB1 is designed for players who specialize in using their quickness, agility and versatility on the court. The shoe features a sleek midfoot strap for lockdown, with a ventilated upper to enhance breathability and a molded sockliner to provide comfort. The shoe is constructed of durable leathers to sustain the wear from Brand's gritty style of play. Brand's “EB” logo, which features his initials and the letter “D” that pays homage to his mother Daisy and his Dunbar Heights neighborhood near Peekskill, NY, is embossed on the midfoot strap.

Converse


Interviews View All

Awen Delaval, Samatoa

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

DK Sharma, Velocity Apparelz

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Top executives, Textile industry

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Verena Ruckh,

Verena Ruckh

Brückner Trockentechnik develops, manufactures and supplies textile...

Siddhachakra Weaving (Badiya Fashion),

Siddhachakra Weaving (Badiya Fashion)

Ahmedabad-based Siddhachakra Weaving Pvt Ltd was established in 2011 under ...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Hemant Bheda, Arevo

Hemant Bheda
Arevo

Arevo, based in Silicon Valley in California, develops technology to...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search