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Tennis star Nicole Vaidisova inaugurates Reebok store

14
Nov '08
Reebok, the world's leading sports wear brand has launched a new Reebok store at Linking Road, one of the most premium locations of Mumbai. World tennis champion and Reebok's global brand ambassador Nicole Vaidisova inaugurated the store and gave sports lovers from Mumbai a reason to cheer as she interacted with tennis enthusiasts at the store.

Adding to their already existing 700 stores, the new 3000 sq ft store from Reebok will house all types of sports collections and equipment. The store will be a one stop shop for all sports and fitness related needs, be it equipment, sports apparel, footwear or even to get to know the gear that top athletes actually use on the field.

The Reebok Store at Linking Road offers the consumers a unique experience of sports and style as it presents the consumers with both sports and lifestyle options. The store houses collections that have been inspired from contemporary trends relevant for the youth of India. The clothes are trendy, fashionable with their designs and inspirations being rooted in sports.

This new Reebok Store is all set to become the ultimate destination for sports and fitness lovers in Mumbai. Strategically situated on the busy Bandra stretch, the store is spread across two floors and offers a fresh shopping experience to shoppers in Mumbai.

Speaking on the occasion, Mr. Sajid Shamim, Executive Director-Marketing and Product, Reebok India Company, said, “I am delighted to present Mumbai with one of the most premium stores of Reebok in India. As market leader, Reebok has always dominated sports and therefore it is a befitting step for us to offer our consumers such an exclusive store, a one stop destination for everything related to sports at the height of sports fervor in India.

It is a proud moment for us to have our global brand ambassador Nicole, present amongst us to launch the store. A sports lover and fashion enthusiast, she reflects the spirit of brand Reebok and we are really happy to have her here today.

Commenting on the launch of the Reebok store Nicole said, “It's a great privilege for me to be here today. I always wear Reebok for my sports needs and being a sports lover its great to know that they have sportswear, inspired from the passion of sport.

I have collaborated with Reebok on many of my designs and I am really happy with my Reebok KFS tennis outfit that I recently wore in the US open. Being a fashion lover myself I can associate with Reebok products it as that's the kind of clothing I like to wear - Cool, trendy yet comfortable and performance oriented.”

About Reebok India:
Reebok started its operations in India in 1995. Headed by Managing Director Mr. Subhinder Singh Prem, Reebok India has a pan-India presence with branch offices in Mumbai, Kolkata and Bangalore and is the market leader with 700 exclusive stores. The Company's brand vision is “fulfilling potential”, its mission – “Always challenge and lead through creativity” Reebok's brand values are authentic, individualistic, courageous, empowering, innovative and real.

Reebok has introduced its internationally acclaimed fitness programs in India, conducted under the banner of Reebok Instructor Alliance, which is dedicated to fitness instructors, personal trainers and health club owners. Reebok has trained and certified more then 1000 trainers till now.

Reebok India


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