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'Ultimate Lift' for women

Nov '08
The Levi's brand – the inventor of the original, authentic jean – announced the introduction of a new figure enhancing jean for women called Levi's Ultimate Lift 544. Arriving in department and specialty stores nationwide this November, this innovative jean leverages unique, proprietary fit technology, fabric and design to help lift the wearer's derriere.

“The new Ultimate Lift jean is the latest addition to our great range of beautifully fitting Levi's jeans for women,” said Loreen Zakem, Levi's Brand President, Wholesale. “There is no bigger fashion feat for women than finding a pair of perfect fitting jeans that make you look amazing – and that's exactly what Ultimate Lift jeans are all about.”

The construction of the Levi's Ultimate Lift 544 jean contours the traditional shape of a jean's pattern to create a cup shape through each seat panel. The jean is designed to actually lift the wearer's rear into the cup shape of the seat resulting in a firmly-lifted derriere. The distinct fabric used to make Ultimate Lift jeans delivers toning properties and exceptional stretch recovery for great hold and shape retention.

Levi's Ultimate Lift 544 jeans are available in three styles including a slim straight, a boot cut and a flared leg with a distinctive flap detail on the back pockets. Each silhouette is available in at least two different finishes and will retail at a starting price point of $48.00.

Ultimate Lift jeans are the latest in a long line of innovative figure enhancing, fit solutions the Levi's brand has introduced specifically for women in search of the perfect-fitting jean. Previous styles include the Levi's Perfectly Slimming 512 Jean, offering a built-in “tummy”-flattening panel, and the Levi's Curvy Boot Cut 529 Jean, designed to eliminate rear waist-band gapping.

Levi's brand

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