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Denim Junkie, all new collection from Pepe Jeans London

20 Oct '05
3 min read

It's impossible to resist the temptation to buy more (Rs.749 – Rs.3999).

Jackets are 70's inspired style keeping the mood young. More fashionable and in vogue than ever before, jackets are experiencing a big resurgence in popularity. Jean jacket is showing up in darker shades of indigo, lighter weight denims and remain just above the waist. Folky embroidered in combination of threads. Fringed, loops on pockets, fusion with leather, and fitted with Lycra you're sure to find difficulty choosing the one for you (Rs.1249 – Rs.1499).

Don't forget to accessorize yourself with smart casual accessories from Pepe Jeans. Grab your pick from duffle bags, bags, belts, caps, wallets, skull caps and socks. Get loaded and hit the street armed with fashion!

Pepe Jeans London was established in the chic Portobello Road area of London in 1973. From its origins as a tiny market stall to more than half a US billion dollar denim and casual wear brand, Pepe has transformed itself to one of the fastest growing jeanswear labels in Europe. The brand today has presence in more than 80 countries across the world.

Pepe Jeans (India) was launched in India in 1989. The brand is currently the leading player in the premium jeans and casual wear segment, enjoying a market share of more than 25%. Pepe Jeans merchandise is available through 45 stand-alone stores across the country, 55+ plus large format store locations, and 1200 multibrand premium outlets.

Pepe Jeans emerged as an award winner for the “Best Women's Wear Jeans Brand” at the First Inside Fashion Brands Awards. The brand was also awarded the “Best Denim Brand” at the Shopper's Stop Pinnacle Awards 2004 for consistent outstanding performance. Most recently, Pepe Jeans won the 'Lycra Most Innovative Brand of the Year' award at Images Fashion Awards 2005.

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