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Maternity apparel maker Mothers Work selects Planalytics solutions

21
Oct '05
Leading provider of Business Weather Solutions, Planalytics Inc announced that Philadelphia based maternity apparel retailer Mothers Work Inc has chosen the Planalytics Insight application to further support their mission to always respond quickly to consumer demand.

Mothers Work is the world's leading designer, manufacturer, and retailer of maternity fashion in the U.S. and Canada, with leading brands Motherhood Maternity, Mimi Maternity, A Pea in the Pod, Destination Maternity, Two Hearts Maternity, Oh Baby! By Motherhood, and offers Internet retailing at DestinationMaternity.com, and by phone. The Mothers Work philosophy of "giving the customer the fashion she wants, when she wants it" is quite a challenge for a company with 1,591 retail locations.

Understanding the customer's weather-driven needs well in advance helps Mothers Work remain the destination of choice across seasons with a full range of great fashions including career, casual, active, lingerie, and social occasion, as well as nursing apparel.

"As the leader in maternity fashion, incorporating the impact of the weather into their existing Real Time Retailing systems allows us to better anticipate and respond to the needs of their customers in a timely and proactive manner," said Rebecca Matthias, President and COO of Mothers Work. "Weather can be a major factor in when the consumer decides to shop, and Mothers Work looks to Planalytics advance forecasts to support planning for customer demandtiming."


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