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Chic-Onomics: art of looking good in down economy
Nov '08
As every frugal fashionista knows, looking good isn't about how much cash is growing in your money market, it's about shopping know-how and access to quality brands that make the investment worthwhile from the fashion and the value fronts.

Prime Outlets, a collection of 21 outlet centers across the United States and in Puerto Rico, calls this type of value-minded investment dressing "chic-onomics."

With brands such as Saks Fifth Avenue Off 5TH, Michael Kors, Gucci, Giorgio Armani General Store, COACH Factory and nearly 450 more comprising their shopping destinations, Prime Outlet's Senior Vice President of Marketing Karen E. Fluharty says, "Shoppers want to celebrate the holidays the way they always have - they want designer names and quality merchandise. They just want it at a discounted price. The outlets are the place where they can get access to high-end luxury items, yet still remain within budget. And this holiday in particular, the savings are dramatic."

Holiday dress: This is the place for holiday dressing. Frugal fashionistas can flock to Prime Outlets to find beautiful frocks under $30, some from respected brands such as BCBGMAXAZRIA, 2bebe, Banana Republic Factory Store and the dramatically discounted clearance racks at Neiman Marcus Last Call.

Brand-name clutch: Ladies love their bags. Clutches and oversized wallets are the perfect gift and many brand-name styles can be had at the outlets. Shop Nine West Outlets, kate spade and Neiman Marcus Last Call to search for deals.

Designer earrings: High-quality earrings are available at the outlets. Choose from gold hoops, sterling silver drops and be-jeweled chandeliers. Great jewelry finds are waiting at Barney's New York Outlet.

Designer shoes: Yes, it's true. Check the clearance racks at Prime Outlet's fashion anchors, where we've found Salvatore Ferragamo and Christian Louboutin.

Luxe desktop: Faux croc journals and designer frames from Neiman Marcus Last Call are high-end finds every frugal fashionista will love.

Statement wallet: Designer wallets are a must. Saks Fifth Avenue Off 5TH, Cole Haan and COACH Factory all offer $30 varieties for your fashion-minded friends this holiday.

Headquartered in Baltimore, Md., Prime Retail is the parent company of Prime Outlets and one of the largest and most successful owners of retail centers in the U.S. Spanning more than eight million square feet throughout major United States markets and Puerto Rico, Prime Retail recently added top designer and brand name stores including Giorgio Armani General Store, Gucci, Michael Kors, St. John Outlet, Salvatore Ferragamo Company Store, Zegna Outlet and many more to its portfolio.

Prime Outlet

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