>>
Home / Knowledge / News / Fashion / MARTIN+OSA to debut at lifestyle retailer AE during Fall 2006

MARTIN+OSA to debut at lifestyle retailer AE during Fall 2006

21
Oct '05
Leading lifestyle retailer American Eagle Outfitters Inc introduced MARTIN + OSA (Martin and Osa) as the name of its new casual sportswear retail concept. Targeted to men and women aged 25 to 40, MARTIN + OSA will debut in better shopping centers in the Fall of 2006.

CEO Jim O'Donnell commented, "MARTIN + OSA represents an important long-term growth opportunity for their company. It will give us access to the sportswear market for an entirely new generation of shoppers, outside of AE's 15 to 25 year old target customers. While operating separately from their successful American Eagle brand, MARTIN + OSA will embody the same virtues - namely excellence in fit, quality and style - qualities that have made AE a leading specialty retail brand."

Vice Chairman, and inspirational leader of new concept development, Roger Markfield described the brand's style as "a union of everything that is right about classics, denim, and active sportswear. To put it simply, we're using denim and sport inspiration to design fun and sport back into sportswear."

Charles and Michele Martin, who were instrumental in the successful launch and creative development of Abercrombie & Fitch, head Men's and Women's Design, respectively. Markfield continued, "Michele and Charles are a powerful team, with a proven track record of creating and evolving a strong lifestyle brand. I have tremendous regard for their talent and their vision for MARTIN + OSA."

MARTIN + OSA President Ken Pilot explained the derivation of the brand's name and its relevance. "brand name evokes the spirit of Martin and Osa Johnson, two enterprising Kansans who were married and chose a life of discovery long before it was fashionable. From 1917 to 1936 - through their films, photographs, books and lectures - the Johnsons produced an epic record of life and the great outdoors in some of the most remote areas of the world."


Must ReadView All

Pic: Shutterstock

Textiles | On 24th May 2022

US textile & apparel exports up 13% in January-March 2022

The exports of textiles and apparel from the United States were up by ...

Pic: Shutterstock

Textiles | On 24th May 2022

Oxfam & Laudes launch initiative for Cambodian garment workers

International confederation Oxfam and independent foundation Laudes...

Pic: Shutterstock

Apparel/Garments | On 24th May 2022

Bangladesh exports home textiles worth $1.3 bn in Jul-Apr 2022

Bangladesh exporters fetched $1.3 billion from shipping home textiles ...

Interviews View All

Florian Heubrandner, Lenzing AG

Florian Heubrandner
Lenzing AG

Cannot see the world breaking away from cotton & polyester

Textile Industry, Head honchos

Textile Industry
Head honchos

Switch was not 100% pandemic related

Gaurav Davda, Jindal Worldwide Ltd

Gaurav Davda
Jindal Worldwide Ltd

Indian MMF sector to become globally competitive

K Madhavan,

K Madhavan

Established in 2005 by P Manjunath, Peps is India's largest inner spring...

Aylin Akyildiz,

Aylin Akyildiz

Established in 1997, Realteks has been providing denim fabric for the...

Amelia Adey,

Amelia Adey

The KOOKAI Australia and New Zealand story began in 1992 when Parisian...

Brad Holschuh, Wearable Technology Lab, University of Minnesota

Brad Holschuh
Wearable Technology Lab, University of Minnesota

A new study led by researchers at the University of Minnesota's Design of...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Johann-Philipp Dilo, Dilo Group

Johann-Philipp Dilo
Dilo Group

German company Dilo Group is one of the leading equipment suppliers of...

Shalini Sharma & Shweta Pundir Sharma, Six Yard Story

Shalini Sharma & Shweta Pundir Sharma
Six Yard Story

Six Yard Story is a premium artisanal brand with a focus to bring handloom ...

Reynu Taandon, Label Reynu Taandon + Nikhita

Reynu Taandon
Label Reynu Taandon + Nikhita

Renowned womenswear designer <b>Reynu Taandon </b>has been serving the...

Rocky Star, Label - Rocky Star

Rocky Star
Label - Rocky Star

<b>Rocky Star,</b> an Indian designer known for his inspiration from the...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments

ESTEEMED CLIENTS

T.T. Limited
Haelixa AG
GIOVANNI BOZZETTO S.p.A.
International Textile Manufacturers Federation
OVS Hong Kong Sourcing Ltd.
Istanbul Fuarcilik A.S.
Walmart
Messe Duesseldorf
Karl Mayer Textilmaschinenfabrik GmbH
Jindal Worldwide Limited
Aquarelle Clothing Limited
Nandan Denim Limited
Truetzschler India Private Limited
BIMBA ;& LOLA SL
USTER
John Varvatos
Hela Clothing Pvt Ltd
Decathlon
Phong Phu international JSC (PPJ)
Tory Burch Hong Kong Ltd
Jiangsu Yingyang Nonwoven Machinery Company Limited
IFF Media Ag - International Media Services
Groz-Beckert East Asia LLP
Recron Polyester from Reliance Industries Limited
Amazon China
Mayer & Cie. GmbH & Co. KG
GHCL LIMITED
BIANCA
Dow Silicones Corporation
Midas Clothing Limited
Chico’ FAS
Messe Frankfurt Exhibition GmbH
TESTEX AG, Swiss Textile Testing Institute
IIGM Private Limited
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
DyStar India Pvt. Ltd
International Sourcing Expo Australia
Vianney Textil Hogar S.A. De C.V.
K AND D ITMACH EXPOSITIONS LLP
Cat Tuong Real Estate Group Joint Stock Company
Shima Seiki Mfg. Ltd.
N9 World Technologies Private Limited
Italian Trade Commission
Etam Group Strategy Hong Kong Limited
Copenhagen Fashion Summit
Arvind Limited
Colours India Inc
Pt. Peraga Nusantara Jaya Sakti
Landmark Group
China World International Exhibition Company Limited
Rieter India Private Limited
Under Armour Global Sourcing Ltd
Benetton Group
Kern – Liebers Textile
Deckers Outdoor (Guangzhou) Consultant Co., LTD.
FESPA (Reigate)
Lifestyle
Thai Trade Center
Nihalani Events Management
IKEA of Sweden AB
JES MEDIA, INC
Coats Digital Limited
Reiter India Private Limited
CGS Inc.
APLF Limited
Lenzing Aktiengesellschaft
The Top Form Brassiere Manufacturing Company Limited
Hirdaramani International Export Private Limited
Calvin Klein
SYNERGIES HONG KONG LIMITED
Seasalt Limited
Varner AS Retail
KAS Direct Sourcing
Zünd Systemtechnik AG
CSGIA(China Screen Printing & Graphic Imaging Association)
Brandix Lanka Limited
Xtema - Thomas Lebherz Textilmaschinen
TEXVALLEY MARKET LIMITED
Bluestem Global Sourcing Limited
Alix Partners
EUROVET ASIA LTD
Sainsbury's Argos Asia Limited
Inter Expo Center Ltd.
Woolmark Services India Pvt. Ltd.
Itema Weaving (India) Private Limited
Sateri (Jiujiang) Fiber Co.,Ltd
LC Waikiki
Guess Europe Sagl,
The LYCRA Company Singapore  Pte. Ltd
Applied DNA Sciences Inc
Helly Hansen Far East Ltd
Recron Polyester from Reliance Industries Limited
Thai Acrylic Fibre Company Limited
Tommy Hilfiger
Lululemon Athletica Inc
DuPont de Nemours, Inc.,
BTSR International S.P.A.
BIRLA CENTURY A DIVISION OF CENTURY TEXTILES AND INDUSTRIES
Green Fibre
Brückner Trockentechnik GmbH & Co. KG
Target Corporation (MN)
Asos
BTC Textiles LLC
EMBEE CORPORATION
Palexpo SA
Lottmann Communications
G-Star Raw C.V.
Indo Tex
H. Stoll AG & Company KG
Datacolor AG Europe
Zydex Industries
Infor (Hong Kong) Limited
Restoque S.A.
Weitmann & Konrad GmbH & Co. KG
X-Rite Asia Pacific Limited (HK)
Saurer Textile Solutions Pvt. Ltd.
PVH Corporation
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Equinox Impex India
C;&A Sourcing International Ltd
FULGAR SpA
MAS Active / MAS Kreeda / MAS Bodyline
Puma
Officina Meccanica Dora Enrico Srl
Performance Days
TÜYAP IHTISAS FUARLARI A.S.
Loris Bellini S.r.l.
Centric Software
The LYCRA Company Singapore  Pte. Ltd
Lenzing Aktiengesellschaft - India
Desigual - ABASIC, S.A.
Lectra Technologies India Pvt Ltd.
Lacoste (Wanchai)
Abit
Kornit Digital Asia Pacific Ltd
J ;& P Coats
Gloria Jeans
Flainox S.r.l.
Savio Macchine Tessili S.P.A.
Gatsby Africa
Bluesign Technologies Ag
H;&M Hennes ;& Mauritz (Far East) Ltd
Rosset ;& Cia Limited
NITI Aayog
Alison Hayes Romania
TESCO INTERNATIONAL SOURCING LIMITED
Newtech Textile Technology Development (Shanghai) Company Limited
ZAITEX spa
Vardhman Textile Ltd
Splash
Marzoli Machines Textile s.r.l.
Boardriders Asia Sourcing Limited
IDH – The Sustainable Trade Initiative
Tradewind International Servicing
THE BOMBAY DYEING ;& MFG.CO. LTD
Eastman Chemical Company
G.A.S. unternehmenskommunikation gmbh
Comasia Limited
KIABI
Eurofins BLC Leather Technology Centre Ltd
Aleph Srl
Babyshop
Tuyap Tum Fuarcilik Yapim A.S.
Indofil Industries Limited - Specialty & Performance Chemicals Division
Datatex Consulting Srl
HYOSUNG CORPORATION INDIA PRIVATE LIMITED
BRINKMANN GMBH
EPCH
Taiwan Textile Federation (TTF)
ITMA Services Pte Ltd
Esprit Europe Services GmbH
SHAHI Exports Pvt Ltd
Page Industries Limited (Bangalore)
Tchibo GmbH
Rayonese Textile Inc., Division de Culp Inc.
Gap International Sourcing Limited
VNU Exhibitions Asia
Thermore (Far East) Ltd.
Mesdan SPA
Color Service s.r.l.
Sportswear Company Spa
GERBER TECHNOLOGY LTD.
COTTON COUNCIL INTERNATIONAL
Meera Dyestuff Industries
Shanghai  Aige Exhibition Service Co., Ltd
Stahl Holdings B.V.,
Gokaldas Exports Limited
NV Michel Van de Wiele
Groz-Beckert KG
Chori Company Limited
Huntsman (Singapore) Pte Ltd
Maceton Limited
Sportmaster Ltd.
Aramark Uniform ;& Career Apparel, LLC
UBM China (Shanghai)
Permoda(Koaj/Armi/Pronto/Bkul)
Lisa S.P.A.
Grasim Industries Limited

May 2022

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search