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Women's apparel & family shoes perform well at JCP

Dec '08
J. C. Penney Company Inc comparable store sales decreased 11.9 percent for the four-week period ended Nov. 29, 2008, in line with the Company's guidance for a low-double digit decrease and compared with a 5.4 percent increase during the same period last year. Total Company sales in November decreased 11.5 percent.

For the November period, women's apparel and family shoes were the top performing merchandise divisions, while fine jewelry continued to experience softer sales performance. Geographically, the best performing area of the country was the northwest region.

Black Friday shopping at JCPenney was strong across all areas of the country with customers responding well to the Company's gift assortment and strong value proposition. In particular, the Company's strongest sellers included several items from JCPenney's unique Red Box Gifts assortment and practical gifts from across the store including sweaters, boots, wool coats, luggage, denim, small electrics and cookware.

December Sales Guidance
Management's guidance for the five-week period ending Jan. 3, 2009, is for a low-double digit decrease in comparable store sales, compared with a 7.3 percent decrease during the same period last year.

J. C. Penney Company Inc

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