Home / Knowledge / News / Fashion / Courteney Cox to launch 'Spotlight' for Avon
Courteney Cox to launch 'Spotlight' for Avon
06
Dec '08
Avon Products Inc announced it has signed award-winning actress Courteney Cox to be the exclusive spokeswoman for the brand's new women's fragrance, Spotlight. The partnership with Courteney Cox continues to diversify Avon's growing portfolio of alliance brands. Spotlight will launch in the U.S. in April 2009 with a global launch following this summer.

Avon wanted to capture the growing excitement of the world's fascination with celebrity and notions of fame. The private desire to be in the public spotlight is a trend that is embodied in the fragrance's tagline "Step Into It." The company turned to Courteney Cox, a star who has lit up the big and small screens alike, and who is more than familiar with life in the Hollywood spotlight. As an actress, wife and mother, Courteney embraces the notion that every woman is a star in her own right and deserves those empowering moments where she celebrates herself and people take notice.

"When Avon approached me to be the face of Spotlight, I was thrilled for the opportunity to represent such an inspiring, sophisticated scent," Courteney explains. "They're a company that truly celebrates and empowers women and this fragrance captures that essence -- that all women are in the spotlight in their own unique ways and this fragrance highlights the excitement and the exhilaration of that feeling."

"Courteney represents the confidence, poise, and that special star quality it takes to step into the spotlight -- both professionally and personally," said Tracy Haffner, Vice President of Global Marketing for Avon. "She has an enchanting beauty and a brilliant persona, which we channeled when creating this fragrance."

Spotlight is a sparkling fragrance designed by International Flavors and Fragrances. The top notes of the Fresh Oriental scent were inspired by the feeling of excitement before a big moment. An icy silver accord meets illuminating citrus with sun-ripened fresh mandarin pur and Italian bergamot essence, extracted via cold press from the peel of the fruit.

At the heart of Spotlight are deluxe naturals only available from IFF's exclusive Laboratoire Monique Remy, a state-of-the-art laboratory and manufacturing facility in France. This luminous floral heart combines pristine hydroponic white freesia, which is nurtured in a purely aqueous environment void of any impurities, rich tuberose absolute, and mimosa pur to capture the essence of confidence and radiance as you step into the spotlight. The base notes include sexy undertones of creamy cashmere sandalwood and precious vetiver with a kiss of white vanilla musk that leaves a lasting impression.

The fragrance is captured in a glimmering "quilted" glass bottle that is both chic and elegant with a rectangular top. The packaging is stamped with the word "spotlight" illuminated by "spotlights" shining in the background, reminiscent of the lights on a dressing room mirror.

Courteney Cox will appear globally in support of the fragrance in Avon's brochure, which is distributed through over five million Avon Representatives worldwide. She will also be featured in print and television advertising in select markets around the world. Spotlight will be available in the U.S. for $22.50 beginning in April 2009.


Must ReadView All

Last-minute changes in USMCA keeps lid on e-com

Textiles | On 18th Oct 2018

Last-minute changes in USMCA keeps lid on e-com

Eleventh hour changes to a new trade deal torpedoed US hopes of...

India's Meghalaya gets ₹7.8 cr for textile tourism complex

Textiles | On 18th Oct 2018

India's Meghalaya gets ₹7.8 cr for textile tourism complex

The Indian textiles ministry will release ₹7.8 crore for the...

Stakeholders review report on road map for Indian economy

Textiles | On 18th Oct 2018

Stakeholders review report on road map for Indian economy

The report prepared by the working group tasked to develop a road map ...

Interviews View All

Nitin Bhatia, Trend Arrest

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Abhishek Ganguly, Puma India

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Shyam Gupta & Ravi Gupta,

Shyam Gupta & Ravi Gupta

Based out of South Delhi, Gargee Designer's provides bespoke formal and...

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries is into manufacturing of textile process house machines, ...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Judy Frater, Somaiya Kala Vidya

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Sonam & Paras Modi, SVA

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search