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'the shoe that breathes' in China by 2010
Dec '08
Geox officially announces a strategic partnership with Belle International, the leading shoes retailer in the People's Republic of China, for the exclusive distribution in the Country.

The new partnership announced is set to establish Geox as a leading casual footwear brand in the Chinese market opening over 200 Geox point of sales (including Shop in Shops) by 2010 and also building brand awareness through consistent investments in advertising and promotion.

China is a very attractive market with its continuous development, growing economy and increasing consumption power, where more customers look for stylist and quality products. “The shoe that breathes” is a unique product, a combination of fashion and technology, finest Italian design and patented waterproof and breathable soles.

Keeping the feet cool and dry, Geox revolutionary technology allows the elimination of heat and vapour which are naturally produced by the body. After having created a revolution in the shoe business in Italy and in main European countries, Geox is ready to accelerate the penetration of the Chinese market thanks to the retail partner.

Geox Founder and Chairman Mario Moretti Polegato: “Through the cooperation with Belle International, the leading shoe retailer in China, Geox will introduce its innovative products to customers who love fashion and comfort for their feet. Geox men's, women's and children's collections combine breathability benefit with the finest Italian design and the highest quality materials. As millions of consumers have chosen Geox for themselves and their families, I am confident that many Chinese will appreciate our products”.

Belle International Executive Director Yu Ming Fang confirmed the main objects of the new partnership: “People are becoming more demanding on the technological and health aspect of shoes due to the rising living standard. There is great potential for the development of the leisure segment in the shoes market. Belle aims at bringing outstanding, high quality shoes product to the market. Geox is a brand with great innovation. It combines technology, style and health benefits."

"Its creative and outstanding breathable technology provides perfect care to our feet and thus leads a healthy life. Through our strong national distribution network and services, Belle now brings the high quality of Geox shoes to the health and quality conscious consumers.”


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