Home / Knowledge / News / Fashion / ESCADA starts sales process for PRIMERA brand
ESCADA starts sales process for PRIMERA brand
11
Dec '08
ESCADA AG, the international manufacturer of luxury women's fashion, has started the sales process for its 100% subsidiary PRIMERA AG, based in Münster/Westphalia, Germany. The mandate has been given to a major bank, UniCredit, which will collect offers for PRIMERA from the interested parties over the coming months.

The PRIMERA group comprises the four brands apriori, BiBA, cavita and Laurèl, all of which are positioned in the mid- to upper-price segment with a presence predominantly in the German market. There are no synergies with the core business of the ESCADA brand.

ESCADA is an international luxury fashion group in women's designer fashion. It has pursued a course of fsteady expansion since its founding in 1976 by Margaretha and Wolfgang Ley and today has 194 own shops and 226 franchise shops/corners in about 60 countries.

ESCADA AG


Must ReadView All

Bangladesh urges US to reinstate GSP facilities

Apparel/Garments | On 19th Mar 2019

Bangladesh urges US to reinstate GSP facilities

Bangladesh commerce Minister Tipu Munshi has again called on the...

Myanmar's CMP export volume reaches $2 bn in 5 months

Apparel/Garments | On 19th Mar 2019

Myanmar's CMP export volume reaches $2 bn in 5 months

The export volume of cut-make-produce (CMP) industries in Myanmar...

Pakistan's textile exports up 1.38% in July-Feb FY19

Textiles | On 19th Mar 2019

Pakistan's textile exports up 1.38% in July-Feb FY19

The value of textile and garment exports from Pakistan increased by...

Interviews View All

Headhonchos, Indian fashion industry

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Victor Chao, Esmetex

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Karan Suratwala, Key Textile Accessories Private Limited

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Tina Antoniades,

Tina Antoniades

India-headquartered Lulu & Sky is a rapidly escalating brand with the...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Paige Mullis, Glen Raven Inc

Paige Mullis
Glen Raven Inc

Paige Mullis discusses the expansion plans of Glen Raven Inc in India, and ...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search