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HUGO BOSS inaugurates its first single-brand store in Naples

Dec '08
The first BOSS Menswear Store in Naples is in Via dei Mille 31, in the heart of the elegant central shopping area. Its three huge display windows give onto a street studded with the most prestigious international brand names and integrate perfectly with the nineteenth century façade of the building which houses the boutique.

The German fashion house has chosen a location of the highest standing, extending over 200 square metres on two levels. The store, dedicated exclusively to menswear, has four lines of clothing and accessories. All is enhanced by the architectonic harmony of the shop's décor, where the characteristic profile of all BOSS stores worldwide blends graciously with the special features of the space.

The BOSS Black line offers a vast range in the modern classic style, which ranges from business to leisure as well as formal wear, while BOSS Orange is more oriented towards leisure wear for the man who likes to dress with style and at the same time display an original look. BOSS Green is a line dedicated to golf and sportswear for those who wish to blend a classic cut with a fresh design approach. Last but not least is the luxury BOSS Selection collection, which represents the highest level of the BOSS universe.

The two floors of the shop are linked by a glass staircase, a key element of the store's décor, which sets off the spare elegance of the steel and the warmth of the wood and rugs. The vaulted arches characterise the lower floor of the store: a perfect space for letting yourself be caught up in an atmosphere of refined elegance, where roomy Mies van der Rohe armchairs in steel and black leather suggest the possibility of enjoying shopping as a moment of pure relaxation.

A series of spotlights illuminate the space, warmed also by the light which filters from the huge colour images created from advertising campaigns by the most prestigious international photographers.

This new store consolidates the presence of HUGO BOSS in Italy with seven single-brand outlets, in addition to the existing eight shops-in-shops and three tax-free outlets.


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