Home / Knowledge / News / Fashion / Kao to relaunch hair care brand Asience

Kao to relaunch hair care brand Asience

17
Dec '08
Kao Corporation will renew its hair care brand Asience and launch a new line Asience Nature Smooth on March 28, 2009. The new line leaves hair with a light and supple finish from the hair root. At the same time, conventional Asience will be improved and renamed Asience Inner Rich as a line that gives hair a strong and supple touch, as if drawing the fingers, to the hair end which tends to be fragile.

Since its launch in 2003, Asience has been pursuing the beauty of supple and bouncy hair unique to Asian women, applying Kao's knowledge and expertise accumulated through the longtime research on Asian women's hair. By offering the two lines, Asience will respond to a wide range of hair problems faced by women.

Kao focused on the causes (damages on inner and outer hair strands) that restrain the beauty of "supple and bouncy hair unique to Asian women." The hair is regenerated to its natural beauty with Kao's two proprietary technologies to repair hair from the inside (HBT) and on its surface (M-18 Hair Beautifying Technology).

Asience Inner Rich: Strong and supple to the hair end
For contemporary women who feel that their hair is becoming fragile from the inside and that it lacks core strength toward the hair end.

Asience Nature Smooth: Light and supple from the hair root
For contemporary women who tend to have an imbalance of moisture on their hair and sebum on their scalp.

Kao Corporation


Interviews View All

Headhonchos, Indian textile value chain

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Sunil Rathore, Lacoste India

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Zafer Demirel,

Zafer Demirel

Turkey's Canlar Mechatronics is a leading designer and manufacturer of...

Larry Fontana,

Larry Fontana

Italy-based Lafer SpA is one of the most innovative surface finishing...

Luciano Sardini,

Luciano Sardini

A consolidated reality in Italy and internationally, IMA Spa is well-known ...

Robert Erichsen, Statex Produktions & Vertriebs GmbH

Robert Erichsen
Statex Produktions & Vertriebs GmbH

Statex Produktions & Vertriebs Gmbh, founded in 1978 and headquartered ...

Giorgio Mantovani, Corman S.p.A

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kai Poehler, Voith Paper GmbH & Co. KG

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Wendell Rodricks, Wendell Rodricks

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Sandeep and Sarah Shaikh Gonsalves, SS Homme

Sandeep and Sarah Shaikh Gonsalves
SS Homme

SS Homme celebrates the craft of traditional tailoring through the bespoke ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


October 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search