Home / Knowledge / News / Fashion / Kao to relaunch hair care brand Asience
Kao to relaunch hair care brand Asience
Dec '08
Kao Corporation will renew its hair care brand Asience and launch a new line Asience Nature Smooth on March 28, 2009. The new line leaves hair with a light and supple finish from the hair root. At the same time, conventional Asience will be improved and renamed Asience Inner Rich as a line that gives hair a strong and supple touch, as if drawing the fingers, to the hair end which tends to be fragile.

Since its launch in 2003, Asience has been pursuing the beauty of supple and bouncy hair unique to Asian women, applying Kao's knowledge and expertise accumulated through the longtime research on Asian women's hair. By offering the two lines, Asience will respond to a wide range of hair problems faced by women.

Kao focused on the causes (damages on inner and outer hair strands) that restrain the beauty of "supple and bouncy hair unique to Asian women." The hair is regenerated to its natural beauty with Kao's two proprietary technologies to repair hair from the inside (HBT) and on its surface (M-18 Hair Beautifying Technology).

Asience Inner Rich: Strong and supple to the hair end
For contemporary women who feel that their hair is becoming fragile from the inside and that it lacks core strength toward the hair end.

Asience Nature Smooth: Light and supple from the hair root
For contemporary women who tend to have an imbalance of moisture on their hair and sebum on their scalp.

Kao Corporation

Must ReadView All

Courtesy: Jens Mahnke from Pexels

Textiles | On 22nd Oct 2018

India levies anti-dumping duty on flax yarn from China

The ministry of finance, Government of India, has imposed definitive...

US polyester yarn makers allege dumping from China, India

Textiles | On 22nd Oct 2018

US polyester yarn makers allege dumping from China, India

Two major US synthetic yarn producers—Unifi Manufacturing, Inc...

Courtesy: Donear

Textiles | On 22nd Oct 2018

Aspiring middle class shaping menswear fabric trend

The key trends shaping menswear fabric include a new middle class and ...

Interviews View All

Nuno Venda, ROQ

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Top executives, Retailers

Top executives

Weak rupee breeds inflation

Anvita Mehra, Confidential Couture

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Paolo Crespi,

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Franco Ravazzi,

Franco Ravazzi

Italy-based Tessimenti E Orditi Tinti (T.O.T SRL) specialises in stocking...

Lucilla Booyzen,

Lucilla Booyzen

South African Fashion Week (SAFW) is a B2B marketing platform for fashion, ...

Razvan Popescu, Directa Plus SpA

Razvan Popescu
Directa Plus SpA

Directa Plus is one of the largest producers and suppliers worldwide of...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kazuaki Yazawa, Purdue University

Kazuaki Yazawa
Purdue University

Scientist <b>Kazuaki Yazawa</b> has developed thermoelectric semiconductor ...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Varsha Wadhwa, VW

Varsha Wadhwa

Coming from a family that ran a business of jute and linen mills since...

Rajesh Pratap Singh, Rajesh Pratap Singh

Rajesh Pratap Singh
Rajesh Pratap Singh

<div>Ace fashion designer <b>Rajesh Pratap Singh</b> has used Tencel to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

October 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search