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Nuance opens largest fashion store at Manchester airpot

Dec '08
The Nuance Group is proud to present its new flagship operation for fashion retailing at airports. Located at Manchester Airport's Terminal 1, the 835 square metre “Attitude” multi-brand fashion and accessories concept houses collections from leading brands including Hugo Boss, Burberry, Emporio Armani, Porsche Design and Samsonite Black Label. In addition to the “Attitude” mega store, Nuance also opens two “Temptation” stores offering sunglasses and watches.

The 835 square metre “Attitude” mega store carries a wide assortment of merchandise, from men's and women's clothing to bags, luggage and fashion accessories such as watches, sunglasses and fashion jewellery. The shop is divided in three distinct areas: men's brands, women's brands (with some brands present for both) and accessories. The brands represented include: Bally, Hugo Boss, Burberry, Escada, Emporio Armani, Manchester-based outerwear brand Henri Lloyd, Kenneth Cole, Montblanc, Paris Hilton, Porsche Design, Samsonite Black Label, Tommy Hilfiger and Tumi.

In a typical department store set up, the brands are each presented in their personalised environment in distinct shops-in-shop. The mid-to up-market choice of brands reflects the target audience at Manchester Airport's Terminal 1. The store is designed to breathe spaciousness and presents a very contemporary look. The impressive double-height exterior features glass display pillars with mannequins presenting the merchandise offered inside the store. Mega-sized logos underline the strong brand message the shop conveys.

The single-height interior is executed in black, white, light grey and natural wood tones, with mirrors and glass elements used to enhance the effect of maximum visibility. Within the store, too, mannequins are used to showcase the merchandise, and glass display cases on podiums highlight a selection of highly desirable products.

In addition, plasma screens located throughout the store showcase fashion collections from the catwalk, thereby enhancing the message of fashion expertise, while prominently visible flight screens keep travellers updated on departure times and gates, making sure nobody will leave the store too early by accident or for fear of missing a flight.

The two “Temptation” stores located in Terminal 1 and 2 present a broad offer of sunglasses and watches in a breathtaking design. This is particularly true for the Terminal 1 store with its oval shape. For the opening months of December and January, Nuance is presenting passengers with the opportunity to “Win an outfit” worth £500 simply by leaving their contact details at the store.

Jean-Paul Bonnel, CEO of The Nuance Group Europe, commented: “When we set out to design this mega fashion store, we were aiming to set new standards for fashion retailing. The benchmark was to match the offer and excitement of the best highstreet fashion department stores, and a lot of research and development has gone into putting this claim into practice.

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