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Gucci Tattoo Heart Collection to benefit UNICEF
20 Dec '08
4 min read
In addition, funds from each 'Gucci for UNICEF' Indy bag provided medicines to keep 250 HIV-positive or HIV-exposed infants in Malawi healthy for one year, or therapeutic nutrition to strengthen five HIV-positive children in Mozambique.
February 6, 2008: A NIGHT TO BENEFIT RAISING MALAWI AND UNICEF
On February 6, 2008, Gucci presented a major fundraising event in New York. Co-chaired by Gucci's Creative Director, Frida Giannini, the evening was dedicated to raising funds and awareness for orphans and children made vulnerable by HIV/AIDS in sub-Saharan Africa.
Through ticket sales and a live auction, the event successfully raised a total of approximately 2.7 million USD to benefit UNICEF's “Schools for Africa” program. “Schools for Africa” is a joint campaign founded by UNICEF and the Nelson Mandela Foundation in 2004 which aims to increase access to quality basic education for all children, with a special emphasis on helping the most disadvantaged -- girls, orphans, children living in extreme poverty, and other vulnerable children.
Collectively Gucci's total commitment to UNICEF to date reaches over 5 million USD, through a variety of cause marketing campaigns, grants, and events, and the company is currently one of UNICEF's largest international corporate supporters.
February 6, 2008: A NIGHT TO BENEFIT RAISING MALAWI AND UNICEF
On February 6, 2008, Gucci presented a major fundraising event in New York. Co-chaired by Gucci's Creative Director, Frida Giannini, the evening was dedicated to raising funds and awareness for orphans and children made vulnerable by HIV/AIDS in sub-Saharan Africa.
Through ticket sales and a live auction, the event successfully raised a total of approximately 2.7 million USD to benefit UNICEF's “Schools for Africa” program. “Schools for Africa” is a joint campaign founded by UNICEF and the Nelson Mandela Foundation in 2004 which aims to increase access to quality basic education for all children, with a special emphasis on helping the most disadvantaged -- girls, orphans, children living in extreme poverty, and other vulnerable children.
Collectively Gucci's total commitment to UNICEF to date reaches over 5 million USD, through a variety of cause marketing campaigns, grants, and events, and the company is currently one of UNICEF's largest international corporate supporters.
UNICEF
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