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Big intl brands to exhibit at upcoming Bread & Butter show
Dec '08
The upcoming BREAD & BUTTER is all about internationality! In January, BREAD & BUTTER, the internationally leading trade show in the segments of Denim, Sportswear, Street Fashion, Function Wear and Casual Dressed Up, welcomes around 800 of the leading brands, collections, as well as fabrics and accessory producers on an almost unchanged exhibition area compared to last season. Find a complete overview of all exhibiting brands at

Over 100,000 tickets have already been sent out to the B&B community to over 100 countries! Apart from the strong BREAD & BUTTER exhibitor portfolio, all visitors can expect numerous highlights:

Traditionally, the “tradeshow for selected brands” starts with the Opening Reception on the evening before the first day of the tradeshow – this time in hall 7 on the upper grounds of the Fira Barcelona. In an atmospheric surrounding with video projections and sound effects, B&B welcomes its community and celebrates the start of Barcelona. Entry starts at 8:00 p.m. with BBB-ticket.

On the Avenida Reina Maria Cristina, tattoo- and vintage legend Ed Hardy presents himself on ca. 1,000 m². With the collections Christian Audigier, Smet, Crystal Rock, Paco Chicano and C-BAR-A, he creates a top-class collective presentation platform with two daily fashion shows at 2:00 p.m. and 6:00 p.m.

With its fashion show in January, the Dutch label G-Star proves once again its philosophy “Just the Product”, and shows the meaning of straight-line design. According to tradition and several times daily, the Fall/Winter 2009 collection will be presented in the G-star tent in Luna Park.

Apart from this, there is a Replay performance and fashion show on Wednesday evening. Catalan label Custo Barcelona presents its upcoming Fall/Winter collection with subsequent party on Thursday, 22 January. The locations of both shows will be announced at a later date.

In the Sport & Street Area on level 3, the BREAD & BUTTER Flea Market will take place for the first time in January. Here, international Streetwear stores sell special collaboration items, treasures from their personal fund and collection peaces from Winter 2008. Participating stores of the B&B Flea Market are Azita (Frankfurt), Caliroots (Stockholm), Index Book (Barcelona), Limiteditions (Barcelona), Reed Space (New York), Slam Jam x Chikashitsu (Barcelona), Solebox (Berlin) and Wood Wood (Berlin/Copenhagen).

Don't only get informed, but get items directly – the B&B Flea Market presents collection pieces by brands such as 10.Deep, Addict, Adidas, Alife NYC, A.P.C., Applebum, Asics, Boneyards, Broken Home, Call of the Wild, Carhartt, Casio, Cheap Monday, Converse, Crooks & Castles, Foreign Family, Freshjive, FUCT, Henrik Vibskov, Jeremy Scott, Kiks Tyo, KingStampede, Lacoste, Married to the MOB, Medicom, MHI, Minimarket, Mishka, Neighborhood, New Balance, Nike, Obey, Onitsuka Tiger, Opening Ceremony, Pegleg, Penfield, Polo Ralph Lauren, Puma, RAF by Raf Simons, Ransom, Reebok, Resonate, Rockers NYC, Saucony, Soulland, Staple, Starter, Stussy, Surface to Air, The Hundreds, Undercover, Vans, Visvim, Wood Wood, and others.

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