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L'Oreal Paris signs Elizabeth Banks as new spokesperson

26
Dec '08
L'Oreal Paris has signed actress Elizabeth Banks to an exclusive worldwide contract as a spokesperson for the company and its brands. The new print and television advertising featuring Banks will debut in February 2009 in the U.S.

"I am so honored be the newest L'Oreal Paris spokesperson and to join such a distinguished group of women who proudly say the iconic phrase 'Because You're Worth It,'" states Banks. "What impresses me most about L'Oreal is the company's commitment to empowering women. L'Oreal wants women everywhere to not only take charge of their beauty, but to also take control of their health and well being."

"We are thrilled to welcome the beautiful and talented actress Elizabeth Banks to our L'Oreal Paris family of spokespeople," states Karen T. Fondu, president of the L'Oreal Paris division of L'Oreal USA, Inc. "Elizabeth is the newest addition to an amazing line up of exceptional women who all embody the values of L'Oreal. Elizabeth's talent and beauty is matched by her intelligence and approachability. She has a natural charm and an incredible ability to captivate an audience."

Elizabeth Banks is one of Hollywood's most sought after young actresses. This year Banks had four films in theatres "W," "Zach and Miri Make a Porno," "Role Models" and "Meet Dave." Slated for early 2009, Banks will star in "Uninvited" and "Lovely Still."

Banks can currently be seen as "First Lady Laura Bush" opposite Josh Brolin (as George W. Bush) in Oliver Stone's "W" and can also be seen starring opposite Seth Rogan in Kevin Smith's "Zack and Miri Make a Porno."

Banks' additional feature credits include roles in "Seabiscuit," "Catch Me If You Can," "Invincible," "Fred Claus," "Slither," and all the "Spiderman" films. On the small screen Banks can be seen in a recurring role as "Dr. Kim Porter" on NBC's hit television series "Scrubs."

Originally from Massachusetts, Banks received her Bachelor's Degree from the University of Pennsylvania and her Graduate Degree at the American Conservatory Theater.

L'Oreal Paris


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