Michael Jordan unveils AIR JORDAN 2009 shoe

09 Jan '09

4 min read

"Last year was an important year for Jordan Brand as we celebrated the 23rd anniversary of the AIR JORDAN franchise," said Keith Houlemard, Jordan Brand President. "The AIR JORDAN 2009 represents the first of the next 23 years, and we are excited about the future of both the franchise and the Brand."

The first AIR JORDAN released in 1985 to great acclaim during Michael Jordan's rookie basketball season and despite the league initially banning the shoe for violating uniform rules, the shoe immediately became the industry's best selling basketball sneaker and an instant classic. Over the next 23 years, the AIR JORDAN collection continued to push the envelope in footwear design, solidifying itself as one of the world's most recognizable franchises.

Consumers recognize AIR JORDAN for the signature Jumpman logo, pioneering technology in basketball footwear and forward-thinking fashion—characteristics that the AIR JORDAN 2009 embodies as it moves the franchise into the future.

An exclusive limited release AIR JORDAN 2009 launches on Saturday, January 31, 2009 with a suggested retail price. The first nationwide launch coincides with All-Star Weekend, releasing on Saturday, February 14, 2009 with a suggested retail price.

NIKE Inc

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