Home / Knowledge / News / Fashion / Leading lifestyle brand to sponsor Sundance Film Festival
Leading lifestyle brand to sponsor Sundance Film Festival
10
Jan '09
The Timberland Company announced that it is the Official Footwear and Outerwear Sponsor of the 2009 Sundance Film Festival, taking place January 15 - 25 in Park City, Salt Lake City, Ogden and Sundance, Utah. In its sponsorship role, the brand will exclusively provide footwear, jackets and outdoor accessories for Festival filmmakers and programming team members.

Timberland will also lend support to the Festival's on-site environmental efforts and document the excitement and energy of Sundance through "green-centric" video interviews to be featured on its Earthkeeper Network.

"At Timberland, we are passionate about the outdoors and protecting it for future generations. It's in our roots, it's who we are," said Theresa Palermo, Senior Director of US Marketing. "The Sundance Film Festival presents a unique opportunity for us to showcase our products - which are perfect for Utah's wintry landscape - while also sharing in the Festival's commitment to preserving the environment."

Timberland's dual-faceted partnership will afford significant organic brand awareness during the upcoming Festival, providing the opportunity to feature the brand's premium footwear and outerwear - including their popular Earthkeepers(TM) boots, which contain recycled materials and are fully waterproof - and reinforce its commitment to the environment.

The brand will also provide exclusive, co-branded Timberland and Sundance Film Festival jackets for the Festival's filmmakers and programming team, including this year's Jurors. Timberland will also be an important partner in the Festival's "green" efforts, providing assistance in recycling and hauling as well as encouraging the use of public transportation and walking for Festival attendees, to alleviate road congestion and smog emissions in Park City.

To augment its official partnership, Timberland will partner with a celebrity interviewer (talent to be announced) to videotape lighthearted, green-centric interviews and discussions with celebrities, consumers and Festival attendees.

Timberland is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it.

The Sundance Film Festival is the premier showcase for U.S. and international independent film, held each January in and around Park City, Utah.

Timberland Company


Must ReadView All

Sri Lanka reduces VAT on imported fabric to 5%

Textiles | On 24th Sep 2018

Sri Lanka reduces VAT on imported fabric to 5%

Considering the requests made by the stakeholders in the fabric...

Courtesy: Andritz

Textiles | On 24th Sep 2018

'Strength of economy, demographics drive nonwovens demand'

The strength of the economy and demographic trends are the main...

ITC helps bolster Chinese investment in Ethiopian textile

Textiles | On 24th Sep 2018

ITC helps bolster Chinese investment in Ethiopian textile

Major Chinese textile firms are stepping up sourcing and investment...

Interviews View All

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Karin Ekberg, Leadership & Sustainability

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Manuj Terapanthi, Texaura

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Ashish M Amin,

Ashish M Amin

Premier Looms is a leading provider of cutting-edge machinery and...

Carolin Russ,

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Sandip Bhojani, Manthan Patel,

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Dave Rousse, INDA

Dave Rousse
INDA

INDA, the Association of the Nonwoven Fabrics Industry, serves hundreds of ...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Mike Hoffman, Gildan Activewear SRL

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella, Prathyusha Garimella

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search