Transition - Fashion & accessories show from April 6

10 Jan '09

7 min read

Faced with the increasing growth of Fast Fashion and changes in the timescale of deliveries, Eurovet, organiser of the Intersélection Show – which has for almost thirty years supported mass marketing and textile chains in their purchasing decisions, particularly as regards Fast Fashion – intends to make its know-how available to independent retailers by setting up - Transition - a new fashion show dedicated to updating fashion.

Organised for the first time on 6th/7th/8th April 09, at Paris Expo - Porte de Versailles, this new event is in line with the trend for new purchasing tempos, which currently characterise the ready-to-wear and accessory distribution sector. Despite the constraints and the necessary adaptations linked to this new retail strategy, updating collections throughout the season offers multibrand retailers new opportunities to enhance the drawing power of their sales outlets, more flexibility in their product ranges and greater reactivity in response to trends.

A winning system, guaranteeing new sales opportunities:
The concept of Fast Fashion, in other words, the regular updating of fashion ranges in sales outlets, is becoming the new ready-to-wear manufacturing and distribution standard. Nowadays, fashion is designed for the moment, breaking free of simple winter/summer fashion. The principle of Fast Fashion is permanent collections regularly expanded to include new products, often hitting the headlines in the fashion press and offered in limited editions or small series.

The "must have" items of the moment, intended to trigger the famous impulse buy on the part of the female, and increasingly also the male, consumer. This system is very popular with young women, fond of little fashionable items at attractive prices that spice up an often already well-stocked wardrobe. A new timescale is presently being established in all retail circuits: first the prerogative of specialist chains, over the past 10 years updating has become the key offer of Intersélection, it is now becoming widespread and concerns multibrand retailers as well.

Already highlighted in a survey carried out by the IFM (French Fashion Institute) in 2007, for the Eurovet Tissu Premier show, the renewal of collections has become the leitmotiv of the profession. It is estimated today that in-store product ranges, taking all circuits into account, are renewed 4.7 times a year, and by the year 2010, this is expected to be 6.8 collections a year, i.e. more than three collections a season. Even the luxury and high-end ready-to-wear universe is increasing the so-called Cruise or Capsule lines at the start of season (like a preview of future trends) or during the season, to boost sales and build up customer loyalty in an increasingly volatile clientele that does not hesitate to mix luxury brands and cheaper small items.

An upheaval of the system that also changes the structures and organisation of the textile industries, forced to reduce their manufacturing times to respond, just in time, to the multiplication of lines and fashion offers. Transition, Expenditure on clothes has declined sharply, according to the latest figures from the Observatoire Economique published by the French Fashion Institute.

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