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ck one 'we are one' offers uplifting message of unity
12 Jan '09
5 min read
Set on a mountain top, the television campaign, directed by Francis Lawrence (I am Legend, Constantine), is a free-spirited display of togetherness amongst the t-shirts and jeans clad cast. Television commercials begin airing globally later this month in :60, :45, :30, :20, :15, and :10 spots. The print campaign will premiere in February 2009 magazines around the world.
A limited edition ck one collector's bottle with "we are one" handwritten in various languages and packaged with an mp3 speaker, will launch the campaign. The collector's edition will be available at fine department and specialty stores globally, also beginning this month.
Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women's and men's designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide.
Phillips-Van Heusen Corporation is one of the world's largest apparel companies. It owns and markets the Calvin Klein brand worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, unlisted, A Kenneth Cole Production, BCBG Max Azria, BCBG Attitude, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, Tommy Hilfiger, Perry Ellis Portfolio, DKNY, and Timberland.
Coty Inc. is the largest fragrance company in the world and one of the leaders in global beauty with net sales of approximately USD $4 billion. Coty Inc. operates in over 25 countries and sells its products in both broad and select distribution channels in over 80 markets spanning the Americas, Europe and Asia.
A limited edition ck one collector's bottle with "we are one" handwritten in various languages and packaged with an mp3 speaker, will launch the campaign. The collector's edition will be available at fine department and specialty stores globally, also beginning this month.
Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women's and men's designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide.
Phillips-Van Heusen Corporation is one of the world's largest apparel companies. It owns and markets the Calvin Klein brand worldwide. It is the world's largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, unlisted, A Kenneth Cole Production, BCBG Max Azria, BCBG Attitude, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, Tommy Hilfiger, Perry Ellis Portfolio, DKNY, and Timberland.
Coty Inc. is the largest fragrance company in the world and one of the leaders in global beauty with net sales of approximately USD $4 billion. Coty Inc. operates in over 25 countries and sells its products in both broad and select distribution channels in over 80 markets spanning the Americas, Europe and Asia.
Calvin Klein Inc
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