Fastrack launches its new Army Watch collection

21 Jan '09

2 min read

Fact: Girls dig a guy all geared up, army style. Stronger fact: Guys dig a girl all geared up, army style! And with the launch of its new army collection, Fastrack ensures enough ammunition to make the heads of either sexes roll!

This Fastrack collection of watches and sunglasses has used army equipment, arsenal and apparel as its design inspiration. The 20 watch variants come in unusual case shapes inspired by the grenade, the sniper, tanks and even the dog tag! There is the Grenade watch with a grenade shell case, capped with a mock pin and fastened to a canvas strap. Or the 'Dog Tag' watch that has twin steel plates that are strung on a metal chain with one plate holding the watch while the other serving as a possible ID bearing the inscription of the owner! All watches have large, chunky cases that have variations of a gun metal finish — unlike the normal stainless steel fashion look – giving this collection a genuine army feel.

Similarly, the theme of army in the Fastrack sunglasses has been expressed through colour and finish associations with the army. Like watches, all frames come with a form of gun metal finish giving the styles a rugged and raw look, which is very army, along with the lens colours used which come in variations of the army green. This collection of sunglasses, for the first time, also has a large number of variants fitted with polarised lenses (15 out of the 27 variants in this collection).

This collection is available at all the World of Titan showrooms, large format chain stores like Shoppers' Stop, Central, Lifestyle, Blue Sky, Westside, Piramyd and at all leading multi-brand watch outlets across India.

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