Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Celebrate lunar New Year with Levi's Chinese Forever T-shirts
Celebrate lunar New Year with Levi's Chinese Forever T-shirts
23
Jan '09
Chinese New Year is just around the corner. So for those who want to get into the real Chinese spirit must stop by Levi's to check out their latest CNY wear.

Diethelm Limited, the distributor of Levi's(R) jeans wear and apparel, has introduced Levi's(R) Chinese Forever collection to celebrate the Chinese New Year. These tees have been produced exclusively for the Thailand market by Levis.

In an exclusive interaction with Fibre2fashion.com Mr Goh Lian Corporate Affairs Levi Strauss Asia Pacific Division informed, “The unique Chinese character 'He' printed on each tee that symbolizes family unity while the dragon represents good fortune. In order to celebrate the year of the golden Ox in style, one can purchase Levi's Chinese Forever collection that comes in three colors, red, gold, and white. The THB690 is for females and THB790 is for males.”

The collection of T-shirts also embosses popular Chinese New Year greeting 'Xin Jia Yu-ei Xin Ni Huad Chai' as words of wishes for auspicious New Year.

Fibre2fashion News Desk - India


Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Aditya Birla Retail

Apparel/Garments | On 20th Sep 2018

Indian Aditya Birla Retail to be acquired by Samara-Amazon

India’s Aditya Birla Group has signed a deal to sell Aditya Birla...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Sanjay Yagnik, Maa Tex Speciality

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Riddhika Shah, SS Homme

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Prabu Mohanram, Balavigna Weaving Mills Pvt Ltd

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Italtex,

Italtex

Italtex is a leading studio publishing fabric trend-books since 1959....

Ravi Raj Desai,

Ravi Raj Desai

Himalaya Cotton Yarn Ltd manufactures high quality denier. The spinning...

Harmeet Singh,

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Mark Paterson, Technical Absorbents Ltd

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Iago Castro Asensio, RCfil Distribuciones S.L.

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Amiben Shroff, Shrujan

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search