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Cinzia creates Redeux to reach newer, younger & edgier audience
Feb '09
Cinzia Designs announces Redeux, their newest concept in eyewear for Spring/Summer 2009. This new collection was created for a younger, fresher audience and explores styles and shapes that are a departure from Cinzia's dominance in the baby boomer optical market.

Redeux is the first release from Cinzia's new Specialty Design Duo, Lindsey Reisack and Megan Brown. Reisack, a personal stylist and Brown whose pedigree includes retail with Fred Segal, created Redeux to reach a newer, younger and edgier audience. Redeux marks an important expansion in Cinzia's ongoing success with upscale retail clientele such as Fred Segal, Anthropologie, Marni Shoes and Pomegranate and is the first Cinzia collection targeted to consumers under 30 years old.

The five piece collection mixes the most sought after styles of previous decades with the fashionable colors and materials of today, while still maintaining the classic Cinzia standard of quality. Redeux is available for retail and wholesale starting in February 2009. The five different styles will be displayed at trade shows in Las Vegas, New York and Los Angeles in Spring 2009.

Cinzia Designs is also adding new exciting styles to their existing collections: Cinzia, Trendies and 5X5, as well as adding jewelry, accessories and cases to the Cinzia Brand. Redeux will be the first collection aimed exclusively at younger trendsetters.

Headquartered in Scottsdale, AZ Cinzia Designs is an innovative eyewear and accessories company as well as a division of Europa International, an eyeglass manufacturer known around the world for high-quality and high fashion eyewear as well as a deep commitment to customer satisfaction. Cinzia, founded in 2002, draws on the unparalleled knowledge acquired from Europa's 30 plus years in the optical industry.

Cinzia Designs

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