Global Apparel Market – An Overview | Watch NOW! | Ad
Home / Knowledge / News / Fashion / Avery brings distressed patent leather patches to high-end jeans
Avery brings distressed patent leather patches to high-end jeans
Feb '09
Manufacturers of upscale jeans can now add an innovative form of brand distinction to their garments with new stylishly distressed patent leather patches from Avery Dennison.

The patches are available debossed, milled, hand-burnished, crinkled or hand-sanded to provide a distressed appearance. Graphics can be applied via several processes, including foil and inking options.

According to David Edens, Avery Dennison's global product manager for patches and specialty products, the new distressed patent leather patches were developed in response to market demand for creative ways to brand upscale jeans.

“There's been a move to high-end jeans, especially in the women's and juniors markets,”Edens reports, “and manufacturers are searching for ways to differentiate their brands. At the same time, patent leather has undergone a resurgence in recent years, which presented Avery Dennison with a unique product development opportunity. By processing patent leather in a variety of new ways, Avery Dennison now brings to market a fashionable line of distressed patent leather patches that complement the stylish denim of high-end jeans. It's a way for brands to more prominently distinguish their garments as premium products and enjoy higher margins.”

Edens adds that patches are available in a large variety of styles, leather materials, color variations, configurations and highlighting options. A few examples: One new product is constructed of milled patent leather, with foiled debossing and ink splatter. Another is stamped with purple dye and purple foil. Both are hand burnished to create the distressed effect.

The new stylishly distressed patent leather patches are available globally. Delivery time is generally four weeks from the receipt of an order. Finished patches from bulk production will be similar, but no two will be identical.

Avery Dennison

Must ReadView All

Courtesy: Asmara Group

Apparel/Garments | On 20th Sep 2018

Fragmented nature of Indian apparel sector major challenge

A major challenge for the Indian apparel sector is its fragmented...

Courtesy: Pexels

Textiles | On 20th Sep 2018

Risk to US consumers grows with tariff escalation: NRF

The US National Retail Federation (NRF) has expressed disappointment...

India's 2018-19 forward cotton export contract up by 100%

Textiles | On 20th Sep 2018

India's 2018-19 forward cotton export contract up by 100%

Rise in demand from China, lower domestic prices and depreciation of...

Interviews View All

Sonia Agarwal, Whitenife

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek, Kannbar

Abhimanyu Singh Rathore & Barbara Anna Kosiorek

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Nitin Soni, Dolphin Jingwei Machines

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Harsh Shah,

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Rupa Sood and Sharan Apparao, Nayaab

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Priya Somaiya, Usha Social Services

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on

Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

September 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search