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Maria Sharapova collaborates with Cole Haan brand
10
Feb '09
Cole Haan unveils that international tennis sensation Maria Sharapova will serve as the face of the 2009 Spring advertising campaign.

Shot with elemental simplicity in Malibu, California by internationally acclaimed lifestyle photographer Martyn Thompson, the campaign reflects the interplay of style and sport, passion and play, that Cole Haan and Sharapova share. The weave of traditional craftsmanship and high-performance innovation that embodies the Cole Haan-Nike partnership finds new expression in Spring.

"The campaign marks the first time Cole Haan has collaborated with a Nike athlete to serve as the face of a new collection," notes Cole Haan Chief Marketing Officer Michael Capiraso. "We are able to leverage her interest in fashion and sport, while connecting with our consumer in a new and unique way."

Mixing Media Initiatives:
• Digital media to play an important role in the campaign - rich media presence on top sites
• Debuting in March issue of Vanity Fair
• Print Campaign to appear in top Women's Core titles (mix of single page, spread and 4-page insert executions)
• OOH executions include NYC Meat Packing district Billboard, wrapped bus shelters and busses

Cole Haan, a wholly owned subsidiary of Nike, Inc., is America's premier style and luxury brand offering high-quality handcrafted men's and women's footwear, accessories and outerwear.

Cole Haan


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