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Nalli NEXT hosts fashion show showcasing vibrant collection
16
Feb '09
Nalli NEXT has hosted a fashion show choreographed by none other than Bangalore's fashion guru Mr.Prasad Bidapa. The event, a sequel to the launch of its new-format store will showcase the vibrant collection which the store has to offer, keeping pace with the changing trends in fashion.

The fashion show highlights an eclectic collection of sarees from various parts of the country ranging from plush Kanchipuram sarees & Uppada silks worn at any wedding to a dazzling array of netted sarees glittering with Swarovski crystals and delicate hand- embroidery.

The sarees highlighted at the fashion show varied in origin to cater to the cosmopolitan Bangalore. Some of them are Banaras, Crepes, Georgettes, Bandhinis, Brocade etc with beautiful work on them using Parsi work, mirrors, sequins, cut-work Applique work, Katdana work etc.

Located at 8, Magrath Road (Opp. Garuda Mall), 'Nalli Next' stretches over a sprawling area of 15000 sq. ft. of ingeniously designed layout that enhances your buying experience.

Catering to all the needs of women the store offers a very selective range of hand-picked, unique designer & cocktail wear sarees, heavy saris for weddings & special occasions, lehengas, apparels & other ready made garments. The product range in the apparels segment includes Bridal Wear, Ethnic Wear, Cocktail Wear, Corporate Wear and Casual Wear.

Speaking about the launch Ms. Lavanya Nalli – President, Nalli said, “Nalli already has a very strong brand image. Sensing the huge opportunity and growth potential in the domestic retail market, the Group has steadily expanded its national presence and diversified its product offerings. Not only do we own eighty percent of the looms in Kanchipuram, Nalli is also viewed as a category-killer in the sari market and the undisputed leader in silks.

However, in keeping with the changing trends in domestic buying patterns, we have decided to launch our range of contemporary and exclusively designed saris through a rich and unique retail experience. The new-format 'Nalli Next' stores are a contemporary offering for the modern woman with the same value for money assurance that Nalli delivers.”

Nalli, strongly believes in meeting and exceeding its client's expectations and shares this vision with every member of its team.

Nalli


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