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Dickson to lose Polo Ralph Lauren license
Feb '09
Polo Ralph Lauren Corporation announced it has reached an agreement to assume direct control of its wholesale and retail distribution in Southeast Asia from its licensee, Dickson Concepts International Limited, beginning January 1, 2010.

Dickson Concepts International Limited will continue to operate as the Company's licensee in the region through December 31, 2009. The Company's Southeast Asia region is comprised of China, Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, Taiwan and Thailand.

“Today's announcement represents a significant strategic step for our Company as we continue to develop our business globally,” said Ralph Lauren, Chairman and Chief Executive Officer. “The appetite for our brand and products in Southeast Asia is strong and growing, and we expect to build on the momentum by reinforcing our luxury lifestyle positioning and elevating our distribution in the region.”

“Southeast Asia is a dynamic, emerging market with incredibly strong growth characteristics,” said Roger Farah, President and Chief Operating Officer. “We are grateful to Dickson Concepts for enabling us to establish Polo Ralph Lauren as a premier lifestyle brand throughout the region over the last two decades, and we look forward to working closely with them on a smooth transition.

The work we will undertake to develop Southeast Asia is similar to what we've done successfully in Europe and are currently executing in Japan. With control of our distribution, we intend to leverage our world-class managerial, marketing and merchandising capabilities to deliver significant revenue and profit growth over the long term.”

Dickson Concepts International Limited currently distributes Polo Ralph Lauren product through approximately 40 freestanding locations and nearly 100 shop-in-shops throughout Southeast Asia.

Polo Ralph Lauren Corporation

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